Luiza Sousa Alexandre

Hotmart copywriter and Chef in her free time.

chevron Institutional

Apr 30, 2020

What is Hotmart: Hotmart's fire symbol being designed.

Learn all about the history of Hotmart, one of the largest online course platforms in the world

Where do we come from? What do we do? Learn all about Hotmart!

byLuiza Sousa Alexandre

chevron Digital Marketing

Mar 23, 2020

marketing plan: The image contains a megaphone representing a promotion plan and to attract customers, with balloons around people representing customers.

A complete guide to creating your marketing plan!

What are the details that make a marketing plan solid? Find out now!

byLuiza Sousa Alexandre

chevron Education

Jan 15, 2020

In the image, there’s a cellphone with a dollar sign, a hand holding a diploma on the screen and a brain.

How does the online course market work?

Are you thinking about investing in online courses? Check out what the market currently looks like!

byLuiza Sousa Alexandre

chevron Career

Dec 23, 2019

Concentration at the workplace: In the middle, there’s a man working on a computer, and around him are balloons with happy and sad faces

How the workplace can improve or hinder your concentration

Learn how to improve your concentration at work and become more productive!

byLuiza Sousa Alexandre

chevron Entrepreneurship

Dec 19, 2019

Small business – An illustration of a small shop with a calculator to the left and a wallet with cash to the right.

13 great small business ideas to get you started today!

Get inspired by these ideas and become an entrepreneur!

byLuiza Sousa Alexandre

chevron Digital Marketing

Dec 2, 2019

churn rate

Powerful ideas to fight churn and retain customers

Is your business’ cancellation rate high? Find out what might be happening and how to prevent it!

byLuiza Sousa Alexandre

chevron Digital Marketing

Oct 22, 2019

In the image, the Instagram symbol with a shopping bag.

Instagram Shopping: All you need to know

How about taking advantage of this feature and selling directly from Instagram? Learn how now!

byLuiza Sousa Alexandre