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What is Hotmart? - Unveiling the digital platform

What is Hotmart? Would you like to learn more about a complete platform that offers over 60 thousand products with total safety? Don't waste another minute and read our post!

what is hotmart - discover the digital platform

Hello, Hotmarter! How’s it going? A lot of people ask themselves “what is Hotmart?”, isn’t that right?

That’s why today we’ll tell you a little bit more about this platform that has been changing people’s lives around the world. Keep on reading and be up to date with our definitive guide on what Hotmart is! All set? Let’s go!

#1. After all, what is a Digital Product?

Without a shadow of a doubt, digital products are on the top of the list of the fastest growing categories of products around the world!.

And that’s no surprise! More and more people around the world can create and consume content in an accessible way, especially through mobile devices.

In 2017, according to a study from We are Social and Hootsuite, more than half the world uses smartphones and more than half the world’s web traffic comes from a mobile device.

So, what is a digital product? Notice that they are products delivered in digital or electronic format. They aren’t physical (meaning that you can’t touch it or receive it in a box at your house). They’re available in electronic media and are sometimes referred to as info-products.

Yes, a digital product is the one you consume on your smartphone, tablet, computer and other gadgets, in formats such as:

  • eBooks;
  • Video lessons;
  • Screencasts (videos captured from your computer screen);
  • Audiobooks;
  • Podcasts;
  • Members Programs
  • E-magazines;
  • Kits (assorted products).

>> Learn about the 8 types of digital product you can create on our blog!

#2. After all, what is Hotmart and what is its position in the market of digital products?

Created in 2011, Hotmart is a platform focused on the distribution of digital content – in a super simple way and 100% secure.

As we always say here, it also has the objective of allowing people to make a living out of their passions, sharing what they do best with others.

And what are the types and formats of products that you can find at Hotmart?

Here, you can find courses, lessons, software, and many other digital products to use anywhere you want, however, and whenever you want.

The most common formats are eBooks, audiobooks, lectures in audio or video, video lessons, screencasts, software, and many others!


What role do Producers, Affiliates, and buyers play at Hotmart?

If you’re one of the people who wish to create content to market on the Internet, act as a reseller of an already available product or buy a digital product, you fit the description of people who already use Hotmart.

Producers are those people who create digital content and make them available on our platform, using all resources that involve the automation and security of the sale and promotion of digital products.

Affiliates are people who promote products, which means that they recommend a product to the right audience. In exchange for the sales made, they get commissions that are set by each Producer (before even recommending a product, the Affiliate already knows the percentage she will receive for that product).

Buyers are people who purchase products through the Hotmart platform.

Buyers can benefit from all the advantages Hotmart offers, going far beyond the total security in the purchase process, automatic conversion system according to the origin of the purchase and international payment acceptance – with HotPay – or yet, the easy access to products, through Hotmart Club, and lots of other benefits.

How has Hotmart been standing out in the digital market?

Since Hotmart was created in 2011 by João Pedro Resende and Mateus Bicalho, it has quickly grown in a market that moves forward all around the world.

And, from then onwards a lot has changed!

Today, on the platform, you can find more than 60 thousand different products, distributed in 24 different categories. In total, 650 thousand people use Hotmart every day!

And that’s not all: with our free members area, it’s easy to access the content, to study using organized modules or getting certified after the end of a course, for example.

All this ensures the Buyer a unique experience, don’t you agree?

By the way, what is Hotmart Club?

You haven’t heard of it yet? Let us tell you a little bit more! Hotmart Club is an exclusive and illimited members area.

And since Hotmart’s platform is integrated to Club, it makes it possible for all acquired content can be accessed automatically by the buyer.

Hotmart Club was created to make the access to digital products easier in an even more secure way, making its availability more efficient.

>> Do you want to know more about Hotmart Club? LEARN MORE ABOUT ALL ITS ADVANTAGES HERE! ;D

>> Questions? If you also want to read Hotmart’s Terms of Use, CLICK HERE!

So, now you know what Hotmart is. Have you seen how the platform is 100% secure and illimited so that buyers, Producers, and Affiliates win? Get to know it now!

>> Check out HERE why Hotmart is secure and trustworthy!

See you next time! :)