Build your audience

It all starts with a simple question:

How do you create a profitable business?

And while there are many answers, there are two basic models that all companies follow.

The traditional method involves creating a product and finding customers to buy it.

And while it has always been used to some extent, the second method typically wasn't as popular until recent years.

As you may have guessed, the second model involves finding customers and building a product that you know they will buy.

Both have their advantages and disadvantages.

With the first model, you will start generating revenue quickly. However, you are more likely to have poor product-market fit and create something that few people are interested in.

With the audience-first model, you build the audience first. In most cases, the best way to do this is through content marketing.

You build a readership in a specific niche and then discover its biggest problems.

Finally, you solve these problems with a great product, which can lead to unbelievable conversion rates.

The downside is that it can take several months to earn significant revenue.

But which model is better?

The answer is that neither is better in all cases.

Both models have been used to build many successful businesses, so which is best for your business depends on your preferences, skills and investment capital.

If you can delay revenue while building an audience, it's the safest option (although it's never a sure bet).

And if the audience-first method interests you, you’ll love this post.

We'll outline the seven steps to building an audience with content and then creating a successful product for that audience.