Complete Glossary of Facebook Ad Terms

Presented by Click Advertising Agency: This is the most comprehensive glossary of all of the key terms related to running Facebook and Instagram ads! If you haven't yet run your first ad or you've ran a few ads already and want to deepen your knowledge, this 40+ page glossary will introduce you to all the lingo and concepts that you need to understand in order to run effective Facebook ads!

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Learn the meaning of all the key Facebook ads terms relating to running Facebook ads! Like Business Manager, Facebook ads Metrics, Components of a Facebook ad, just to name a few!

Learn more about this content creator

Edwina Walker
1 Hotmarter Year


I'm Edwina-- I'm the owner of CLiCK Advertising Agency! We specialize in running "clickable" ads for small to medium-sized e-commerce brands that primarily sell to the Black and Latino female demographic. In a world where minority consumers are "woke" and demand representation in their advertising and consumption, there's neve been a better time to sell to your audience via ads that celebrate culture and representation!

Thank you so much for checking out our digital product page! We hope that you're beyond satisfied with your purchase and that it helps you deepen your FB ads knowledge.

For more information about our work, visit, You can also join our FREE Facebook group to be a part of our dynamic online community where we discuss all things ads, simply by clicking the Facebook icon on this page.

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