Customer Success: Theory and practice

"Customer Success: Theory and Practice" is a guide with real-life examples. We present the concepts and metrics used by companies in the new economy.

Startups are dominating the markets they operate in, often leaving big brands behind. A major driver of this success is a focus on the customer. Understanding the customer's perspective, giving them an active voice, and taking actions that genuinely improve users' lives. All of this understanding and the pursuit of customer comprehension are the primary goals of our topic, the much-discussed Customer Success.

Here, you will learn:

Key concepts, terms, retention strategies, portfolio expansion, relationship building, and commonly used business and customer metrics such as NPS, Churn, MRR, Retention/Conversion Rate, the famous Customer Health Score, among others.

Who is this content for?

Recommended for beginners and those already working in the field who want to deepen their knowledge.