Digital Marketing 101 for B2B

Boost you or your team’s digital marketing knowledge and confidence with this intensive digital marketing essentials course designed especially for B2B professionals.

Get to grips with digital marketing jargon, the digital marketing channel mix and how to measure and strategically plan your digital marketing activity.

This course has been designed specifically to support B2B Marketers, Sales People keen to understand the digital marketing landscape or just any B2B professional looking to better understand the digital marketing world. 

After completing this course you will feel confident that you know about everything that you, 'need to know about' when it comes to B2B digital marketing in this fast paced digital world.

We're all busy people, so we’ve designed each module within this course to be around 5-15 minutes - so that you can learn in easily digestible bite sized chunks.

  • Details





5 hours

Number of lessons


Target audience

B2B Marketers, Sales People and Businesses

Learn more about this content creator

Michelle Carvill & Sarah Kerrigan
2 Hotmarter Years

Michelle Carvill

Definitely not another ‘internet marketing guru’ - but rather a highly experienced professional marketer, trainer, consultant and importantly, hands-on practitioner. Digital educator, helping businesses understand, grow and thrive in digital for over two decades. Digital agency founder, serving global and local clients, published author of 5 books on social media strategy and marketing. FCIM and CIM Course Director. (You’re in safe hands).

Sarah Kerrigan

Again, definitely not another ‘internet marketing guru’ - but rather a super savvy, highly experienced, tried and tested, professional digital marketer and global trainer. Ex Google facilitator, training Fortune 500 companies for leading global agency, hands-on practitioner and highly sought after paid social specialist. MCIM and CIM Course Director. (Yep…safe hands indeed - between the two of us, there’s not much we can’t cover when it comes to digital).

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