E-book Fecebook Outreach How to Find Your Targer Audience Hith Fecebook ads

Unless you've been living under a rock for the last decade,

you already know how big Facebook is. They claim to have more than

a billion daily active users, and many of those people spend

almost an hour a day using the site, on average.

The biggest problem with Facebook in recent years is that its reach

organic - the people you can reach without spending money

dropped to almost zero. Even if you have a fan page with

thousands of fans, you will still need to pay to reach your own fans.

Crazy, huh?

It's not that crazy if you think about it. most people are fans

of dozens, if not hundreds of Facebook pages. If all these

pages shared several articles a day, most of the posts would

be lost. There is a lot of content being posted.

Therefore, Facebook has implemented some changes that make

so that only a small fraction of a page's users see each post.

We all know this wasn't just done to keep Facebook users

happy. This has led many people to spend money on ads

despite having a