Every successful marketer will tell you the importance of trying different headlines on your sales and squeeze pages in order to maximize your sales and opt-ins.
Put simply, the headline on your page determines whether people will even bother to read the rest of your page.
It's not easy to tell which headlines will convert well just by looking at them - but finding a good headline can easily double (or more) the response to your offer.
However, if you're like most marketers, you probably don't bother testing different headlines on any of your web pages. It's just too much hassle!