LPC Case Studies | Innovation and value in use

"Innovation and value in use" is a real-life business case that will allow college professors and students, from all over the world, to experience, in class, a situation which involves corruption while negotiating B2B.

This case can be used in various business related classes, in specially, International Negotiation courses.

With this case, there are some some suggested topics/questions to be discussed in class.

References: This case has been used by the author on International Negotiating Classes at ICD (Institut International du Commerce et du Développment) and TBS (Toulouse Business School) in France.

About the Author: https://www.linkedin.com/in/leonardopassosdacunha/

About the Price: The buyer MUST purchase this case for EVERY STUDENT at a UNIQUE CLASS. Purchasing only once DOES NOT gives the right for the buyer to reproduce and use the content of the case several times.

  • Advantages
  • Details

1. Enhance business classes with real life case studies

2. Let students emerge into complex situations

3. Increase class participation

Real life business cases for university professors

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LPC Case Studies
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LPC Case Studies was created to offer college professors and students from all over the world real-life corporate case studies to be used to enhance business classes experience.

All Case Studies were written by experienced executives and cover various topics and thematic.

If you are an executive and would like to publish your Case Studies, please connect with LPC Case Studies.

About the Authors:

Leonardo Cunha finished his studies in Mechanical Engineering at UNICAMP (Campinas State University), where he also pursued his Master of Science. Also successfully completed his MBA at Kellogg School of Management at Northwestern University. With more than 14 year of experience working for Global Companies such as Braskem, DuPont and Imerys, Leonardo Cunha has managed teams within Sales, Business Development, Strategy, Mergers and Acquisitions (M&A), Marketing and Innovation on various regions in the world.

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