To put it short the term Joint Venture Marketing simply means that you and another business owner will partner together in a marketing effort that both of you will benefit from. Both of you will be capitalizing on each other’s resources so that you both will profit without risking much. This way both of you win in most cases even if you r joint venture partnership doesn't work out either one of you will really lose much.
I used this simple Joint Venture marketing approach and I combined my first original ebook "Joint Venture Secrets... Revealed" with a contest where everyone who entered received the ebook with resell rights for free and one grand prize winner also had a chance to win a solo ad to 300,000 subscribers even though my own ezine was just over 2000 subscribers at the time.