Product Discovery Using the Opportunity Solution Tree

Product Discovery is one of the most important activities carried out by product teams in startups and enterprises alike. Without good Product Discovery, teams fail more often than not by building features that end up not delivering any meaningful value to customers and the business. But Product Discovery is this often misunderstood term. Part of it is that Product Discovery is equal parts art and science. But also part of it is that most product teams don't have a solid framework to base their Discovery process around. The Opportunity Solution Tree comes to change that.

The Opportunity Solution Tree was created by Teresa Torres, renowned Discovery Coach. With the Opportunity Solution Tree, product teams are able to:

-Deliver value. Build features and products that deliver value to users and the business;

-Stop spinning wheels. Organize the team's discovery process in an orderly step-by-step logical manner;

-Learn faster. This is not something to do over months, the Opportunity Solution Tree will help you learn everyday, moving your team faster towards the most impactful solutions.

-Prioritize without pain and never-ending discussions. Because of how it helps the product team to structure the discovery thought process, it will be much easier to prioritize features and have better discussions around prioritization.

-Communicate product priorities and discovery. Because of its visual nature, the Opportunity Solution Tree helps to communicate product priorities and progress to stakeholders and executives.

Before creating this online course, I've thought more +400 product managers, UX designers, researchers and startup founders on how to discover users pains and needs.