Scrum Mindset - From Denial to Success

If you've had the opportunity to work on an agile project, you know that Scrum is an incredibly powerful framework. But at the same time, you also know that it's extremely challenging to implement it correctly. Many companies and professionals face numerous challenges and barriers that hinder the establishment of a solid agile culture capable of consistently delivering value.

That's why I decided to share my experience in this book. Throughout my career, I've closely witnessed various agile projects and realized that many of them failed due to errors in Scrum implementation. It became apparent that many companies and professionals were struggling to understand the true potential of Scrum and were unaware of the foundational principles that underpin it.

Therefore, my objective in this book is to help you comprehend how and why Scrum emerged, as well as the significance of deeply understanding its values and principles. I will delve into the major mistakes made by companies and professionals when attempting to implement Scrum and demonstrate how to avoid these errors and barriers. Furthermore, I will show that Scrum extends beyond the realm of software and can be successfully applied in other domains.

I will also share initiatives and actions that will assist you in overcoming resistance and building a powerful agile culture with high-performing teams delivering value in each cycle. And most importantly, I will highlight how the human factor is decisive in the success or failure of Scrum implementation.

If you're looking to build a strong and successful agile culture, then this book is for you. Let's embark on this journey of discovery and learning together, and we are certain that you will be amazed by everything Scrum can do for your company and teams.

Come with me, let's transform the way we work together!