Sunday Thougths: Authenticity in Action

Sunday Thoughts: Authenticity in Action is a modern reflection on what it truly means to be genuine in an age of performance. Written by brand strategist and storyteller Natália Conde, this ebook explores the delicate balance between purpose and visibility, data and emotion, technology and human truth.

Born from quiet Sunday reflections, each chapter bridges marketing, philosophy, consumer behavior, and leadership—unpacking how authenticity became the most valuable currency for brands and individuals alike. From AI and ESG to branding from the inside out, Natália challenges the reader to think beyond buzzwords and reconnect with what matters.

This is not a guide full of formulas. It’s a conversation—layered, sharp, and soul-driven. For marketers, leaders, and conscious creators who believe that real impact begins with real intention.