The Definitive Guide to TikTok Advertising - Marshall, Perry

“But I don’t even like TikTok”

Some people adore TikTok and spend all day there. Other people wish it would go away. Same with Facebook and Google and everybody else. All of us have feelings about the various platforms.

“TikTok is an emotional firehose.”

“TikTok is too irrational.”

“It’s so politically correct.”

“It’s just singing, dancing, silly stuff, and entertainment.”

“I see videos then I never find them again.”

“People randomly hate stuff for no reason.”

Guess what… I don’t “like” Facebook. I don’t enjoy spending time there and I log in to look at my news feed maybe once a month. But that hasn’t kept me from giving Facebook lots of money and getting lots of clients from them.

You don’t have to like the New York Times - or even be a reader - to advertise in the New York Times. The question is simple: Will the platform give you more customers? If the answer is yes, spend the money and pick up new clients.

“But the only people on TikTok are kids and 20-somethings.”

Not true. My wife is 52 and she’s a TikTok fanatic. For Halloween, she dressed up as her favorite TikTokker, “V” of Under The Desk News. Don’t forget - people were saying the exact thing about Facebook 10 years ago.