The Hidden Gold in My Trash Folder

I was clearing out my inbox, deleting spam without reading a word.

Then one subject line caught my eye: “You forgot something.”

It was from a customer who had emailed me weeks ago—and I had ignored it.

When I opened it, I found a detailed suggestion for a new product feature they wished existed.

I thought, Why not? and made it.

That single feature became my best-selling offer, and the crazy part?

It came from an email I almost deleted forever.