The Sale That Wasn’t Supposed to Happen

It was 2 AM.

I was exhausted, staring at my laptop, wondering if running ads at this hour was just burning money.

I had made zero sales all day. Not even a “maybe” in my inbox.

I was about to switch everything off when I noticed something strange—someone had been on my website for 47 minutes without buying.

On a whim, I sent them a personal message.

Turns out, they were hesitating over the shipping cost. I offered a small discount code.

Five minutes later, they bought—not just one, but three.

That one conversation paid for all my ads for the week.