THE SUCCESS IN B2B NEGOTIATION

THE SUCCESS IN B2B NEGOTIATION

By Eliezer Selvagio de Castro

Negotiating in B2B is not about pressure. It’s about precision, psychology and strategy.

In this practical and high-impact book, Eliezer Selvagio de Castro reveals the mindset, techniques, and frameworks.

With over 15 years of experience negotiating with major industrial clients across Latin America, Eliezer shares:

- The core models: Harvard Method, BATNA, ZOPA

- How to use psychology and neuroscience in negotiation

- Technical sales strategies for complex B2B cycles

- How to build proposals that persuade and defend pricing

- How to negotiate with multiple stakeholders and C-level executives

This is not theory. It’s a field-tested playbook for technical sales professionals, engineers, and B2B leaders.

Who is this book for?

- Sales Engineers

- Technical Sales Professionals

- Business Developers

- Industrial and B2B Negotiators

- Entrepreneurs dealing with complex deals

Bonus: Includes templates, negotiation scripts, and practical frameworks you can apply immediately.

Buy now and take your B2B negotiation skills to the strategic level.