Understanding the out of home advertising

An essential e book about the basics of the out-of-home advertising sector that encompasses advertiser investments in various media formats, including billboards, street furniture (e.g., bus shelters), transit displays (e.g., bus sides, train prints, taxi wraps), sports arena displays, captive ad networks (found in elevators, bathrooms, etc.), and diverse formats. Spending on advertising is measured after deducting agency commissions.