Welcome to Hollywood 1) Storytelling Creation, Understanding an IP, Building an IP

Welcome to Hollywood: From IP to Screen

"Welcome to Hollywood" is the definitive professional roadmap for creators. Led by Laura Malin, this course deconstructs the global entertainment machinery, giving you the tools to transform stories into franchises.

1. The Industry Ecosystem

Master the "Big Picture." Navigate Hollywood’s evolution from the Studio System to the Streaming Era. Understand how Social Movements and the Pandemic redefined market demand, why Diversity is a business mandate, and how Modern Distribution (SVOD/AVOD) actually moves content to global audiences.

2. The Publishing Launchpad

Build your book’s business case. Learn to identify Target Audiences and Comparable Titles to prove market viability. Master the Book Proposal and the Query Letter using the "Hook, Book, Cook" formula to move your manuscript from the "slush pile" to an agent's desk.

3. The Master Pitch & Sales Suite

Transition from writer to producer-creator. Develop a high-impact Elevator Pitch and a full Executive Presentation, including Pitch Decks and TV Bibles. Assemble your "Industry Passport" with One-Pagers, Mood Boards, and Promo Teasers that make your IP undeniable.

4. Global Markets & The Deal

Navigate the "room where it happens." Map out the Global Circuit—from Film Festivals (Cannes, Sundance) to TV Markets and Literary Fairs. Learn to build your power team of Agents, Managers, and Lawyers, while mastering the legalities of Shopping Agreements, IP Options, and AI rights.