Hotmart General Purchasing Terms

Version updated on June 13, 2022

Thank you for using Hotmart's services!


1.1. This Policy governs all purchases made on the Hotmart Platform.

1.2. The company you register with to use the Platform may vary according to your country of residence, and according to the currency with which you make transactions. If the transactions are made in Brazilian Real (BRL), between Users who declare their residence in Brazil, the company you register with is Launch Pad Tecnologia, Serviços e Pagamentos Ltda., registered under the CNPJ/ME No. 13.427.325/0001-05, in Belo Horizonte, State of Minas Gerais, at Avenida Assis Chateaubriand, nº 499, Bairro Floresta, CEP 30.150-101. If transactions are carried out in the U.S. (in USD), and exclusively between Buyers who declare residence in the United States of America, the company the Buyer is contracting is Launch Pad Payment Services Corp., an American company, headquartered on 251 Little Falls Drive, Wilmington, DE, zip code 19808, registry nº 6840958. In all other situations, the company contracted is Hotmart BV, a Dutch company, headquartered on Spuistraat 168 C, 1012 VT, Amsterdam, the Netherlands, KVK CCI registry nº 60335777.

1.3. By accepting this Policy, you acknowledge that you know and agree with its content and with the other applicable Policies, including the Privacy Policy, which, although presented in separate texts, are an integral part of Hotmart’s General Terms of Use.

1.4. Hotmart does not make previous editorial control of the products sold, nor does it evaluate the technicality and experience of those who produce them. The existence of a product and its acquisition through the platform, cannot be considered a guarantee of quality of content and results, under any circumstances. By purchasing it, the Buyers declare they are aware of this information.

1.5. Hotmart may refuse or cancel a purchase order, in addition to the payment of commissions to Affiliates, if it identifies that the Buyer consists of an Affiliate buying from their own link, or if the Buyer's information is not fully provided with actual information about him/her.

1.6. Hotmart may refuse approval of a purchase requested by a Buyer who has already made more than one request for reimbursement through the Platform.

1.7. The services and features made available through the Platform are provided as they are ("as is"), without expressed or implied guarantees, including, among others, warranty of merchantability, suitability for a specific purpose, property, non-infringement, and protection against computer viruses or other harmful codes.

1.8. Any additional information about the Product must be obtained by the Buyer directly from the Creator after the purchase is made. The Buyer will receive the Creator’s email address for any contact.

1.9. The purchase will appear on the card statement or invoice indicating Hotmart's name. However, this consists of mere identification of Hotmart as a facilitator of payment on the invoice or card statement. That does not make the Platform a seller or responsible for the Product, nor its functionality, features, offer, and advertising.

1.10. For problems and questions regarding purchases, such as payment options, access to the Product, refunds, and support in general, the Buyer should contact our support service through this link.

1.11. Hotmart is a digital product distribution platform and has no labor, employment, or any other relationship with the Creators; it only provides technology services and digital distribution of the Products. As provided in terms of Use, Hotmart is not responsible for the Product purchased because the Creator is entirely responsible for its content, functionality, quality, offer, and advertising.

1.12. When Users make a transaction on a Product through the Platform, they enter into a contract directly with each other. Hotmart is not, and does not, become a party to, an intermediary or guarantor of any relationship between Users. Hotmart does not act as an agent or distributor of any User. Hotmart does not create, develop, control, endorse, or supply any Product to Users. The Creators are responsible for their products' content and information, being liable for their existence and characteristics, quality, functionality, quantity, offer, and advertising. To resolve issues specifically related to the content of the Product purchased, Buyers must contact the Creator's team.


2.1. The delivery time of the access data may vary depending on the payment method, for example, (a) Bank payment slip, up to 72 hours; (b) Credit card, up to 24 hours; (c) Online transfer, up to 8 hours. The periods must be counted after the confirmation of payment.


3.1. Term for request: The Buyer may request a refund of the amounts paid, provided that the minimum period established by law or by the Creator, if higher, is respected. The period will start from the date of purchase and shall be counted in days, unless otherwise provided for by law. The request for a refund after the deadline must be made directly to the Creator and authorized by him, except when the refund must be processed to guarantee the interests of Hotmart and/or compliance with the law.

3.2. Use of content: Hotmart may refuse to refund the amounts paid, even within the guarantee period, in the event that the Buyer has used all or part of the Product purchased, such as attending a course’s classes, participating in a event, or having downloaded the available files, leaving Hotmart and the Creator at a clear disadvantage. This is an exclusive prerogative of Hotmart and not of the Creator.

3.3. Request method: Hotmart has a specific form for refund requests, in addition to the Help Center. Buyers are aware that these are the only valid means for the request and that they must not respond to automatic emails and those that may be sent during the process of purchasing a Product. Such emails do not have valid means of receiving requests, nor are they monitored by Hotmart.

3.4. Method of processing and deadline for completion: The refund will be processed through the same payment method used at the time of purchase. The deadline for its completion is (a) up to 30 (thirty) days, in the case of bank transfer; and (b) up to 90 (ninety) days, in the case of purchases made by credit card. The completion of refunds via credit card will depend exclusively on the card operators, without any management by Hotmart. If the refund does not take place within the deadlines above, the Buyer must contact Hotmart. In cases involving credit cards, the Buyer undertakes to send copies of their invoices so that Hotmart can address this matter to the operator and finalize the refund process. Refusing to send invoices prevents Hotmart from proceeding with the investigation and conclusion of the case.

3.5. Chargeback: The Buyer is aware that the presentation of a chargeback prevents Hotmart from processing any refunds while the purchase dispute process is in progress. The refund is made only after the completion of this process, depending on its outcome.


4.1. By placing an order, the Buyer understands and accepts that Hotmart may carry out, at its sole discretion, the preventive blocking of the Buyer's access to the Platform whenever it becomes aware of any indication of fact or conduct that may characterize a violation of Hotmart's Terms of Use or Policies. The preventive blocking shall be maintained until (a) Hotmart finds out that the suspected fact or conduct does not characterize a violation, or (b) Hotmart is regularly notified of a court order or determination by administrative authorities to reverse the blocking. If Hotmart confirms the occurrence of any violation by the Buyer, the preventive block may be converted into definitive, in accordance with the Terms of Use, without the Buyer being entitled to any indemnification or chargeback.

4.2. Among other hypotheses foreseen in the Terms of Use, Hotmart may refuse to approve a purchase order if (a) it is made by a Buyer who has made a refund request to Hotmart for the same Product; (b) it is made by a Buyer who has their name or identity linked to public or private lists intended to identify persons involved in illicit or irregular activities; or (c) if Hotmart finds that the Buyer has adopted atypical or suspicious behaviors, which may put the Platform, its Users or third parties at risk.


5.1. Trial Feature: Creators can make their Product available through the trial feature, which is a non-binding period of use, on a trial basis by the Buyer, which may vary from one to 30 days, according to the Creator’s choice. The trial period allows new Buyers to try the Product. The trial period, its use and duration shall be determined by the Creator at his/her own discretion. Creators may limit qualification to prevent abuse of the trial period, provided he/she does so in accordance with these Terms. Creators shall charge Buyer for the Product’s amount at the end of the established trial period, unless the Buyer cancels its use before the end of such period.

5.1.1. For subscription Products, Creators can opt for the Trial feature in the free or test-drive model, at their sole discretion. The difference between these modes is that the Buyer, when deciding to continue with the Product purchased during the test-drive mode, must pay for the period used, which does not occur in the free model.


6.1. Refused Purchases: Creators can enable the automatic sales retriever for their Products. This tool allows refused transactions due to insufficient balance on the Buyer's card to be automatically transformed into monthly recurring transactions. It is a service offered to Creators and directly related to their Product.

6.2. Updated information: Buyers must keep their information provided at the time of purchase, including information about the credit card being used, always valid and updated, so that recurring transactions are performed on the due dates, until the full payment of the amount due.

6.3. Blocked Access: In the event of lack of authorization or approval of any transaction for any subsequent month, for any reason whatsoever, the Buyer's access to the Product will be blocked until all overdue charges are duly paid.


7.1. In case of purchase of tickets for events registered by the Creator, which must occur under the full responsibility of the Creator, without any subsidiary or joint responsibility of Hotmart, the following rules and conditions shall apply:

7.1.1. The rules for reimbursement of the amount paid in case of repentance of the purchase are defined by the Creator. Thus, in order to confirm the specific rules for the ticket to be purchased, check this information on the ticket sales page or contact the Creator.

7.1.2. We remind you that in some cases, Creators only accept the refund request if it is made by the Buyer within up to seven days from the date of purchase, and provided that the refund request is made at least 48 hours before the start of the event. Therefore, take notice and carefully read the policies and rules of the event made available by the Creator.

7.1.3. Buyer requests for the refund of ticket purchases for events made on the day of the event or after check-in will not be authorized.

7.1.4. If the Buyer chooses to upgrade the ticket initially purchased (i.e., its exchange for a ticket with different conditions than the original ticket), the refund period will continue linked to the date of purchase of the ticket initially purchased, and the period will not be changed due to the upgrade.

7.1.5. The Creator organizing the event shall be solely liable for the costs and responsibilities of reimbursing all Buyers if, for any reason, the event is not held or does not take place in the manner offered. Hotmart shall have the right of recovery against the Creator for any amounts that the Platform is obliged to pay to Buyers by virtue of action, claim, or administrative, judicial or extrajudicial process.

7.2. It should be noted that, in the case of tickets for events, the taxes will apply according to the rules and regulations of the country where the event is held.


8.1. Automatic renewal: As a rule, the renewal of a subscription occurs automatically, for an equal period of time, and always at the end of the period previously set by the Creator. In order to avoid renewal and new charges, the Buyer must cancel it before the renewal deadline, which can be done at any time, without any interference from Hotmart. By not canceling a recurring charge, the Buyer agrees and authorizes its renewal.

8.2. Cancellation: Buyers may cancel a subscription in the following manner: (a) through the platform, by filling out this form; (b) through the Creator, by contacting them directly; and (c) through his PayPal account, provided it was the payment method.

8.2.1. The cancellation of a subscription only prevents its renewal at the end of the period set by the Creator, and does not suspend the charges for the period prior to the cancellation. Cancelling a subscription and requesting a refund are separate procedures. In the event of a refund, the amounts are for the last paid recurrence, and not for the amount of the purchase.


9.1. If the purchase is made by someone located in the European Union, a valid VAT (Value Added Tax) identification number can be provided by the Buyer so that they can identify themselves as a legal entity customer and thus, as a person subject to the VAT. However, if the Buyer does not provide a valid VAT identification number within a reasonable time, Hotmart B.V. will assume that he is a non-taxable subject. In this regard, you, the Buyer, agree that the 15-day period after the purchase order shall be considered a reasonable period for a valid VAT identification number to be provided for tax purposes, if applicable to your case. To check the validity of a VAT identification number, please visit this link.