The Avathy Method - Identify and Build your ideal Customer

Empreendedorismo DigitalCursos Online e Serviços de Assinatura
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I created this workshop to help you identify your ideal customer through a process I call "Avathy"

Avathy is a mixture of two words: AVATAR + EMPATHY.

What is an Avatar?

An Avatar is a fictitious representation of who your perfect customer is. Instead of targeting an audience based on demographics, we target an Avatar based on objections, challenges, pain points, and needs.

Crafting your Avatar will allow you to identify how, when, and where you will communicate with them to present your product or service.

Empathy is probably one of the essential parts of defining your Avatar. Remember that an Avatar is a person, and this person has feelings and emotions, and that those who buy your product are not numbers or zip codes. They are people.



To sell, you need to know. Know who your clients are, know what they like, what they need, their pain points, you need to understand what makes them tick, what makes them become raving fans.

It would be best if you decoded your Buyer's persona DNA. This workshop is intended to do just that, to help you decipher the core of your ideal customer to improve your sales, conversion rates, and communication.

This course is made a foundation for selling anything, anywhere.

Understanding who your Buyer's persona is, creating a map of how they feel, how they engage, and how "what they need" will provide the correct framework to scale and sell any business you want.

You can not pretend to target everyone and talk to everyone simultaneously and expect excellent results. That strategy will leave you with low engagement, poor conversion rates, loss of money, and time.

Invest your money and time wisely and reap substantial benefits!


“This product does not guarantee any results. Any reference to the outcome of a strategy should not be construed as a guarantee of results”

Conheça melhor quem criou o conteúdo
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German Coppola

My name is Germán Coppola. I am the CEO and founder of Yumiwi, an event technology company that uses data to understand attendees at events better.

I was born in a small South American country called Uruguay. I then moved to Costa Rica when I was still a kid and later in life to Guatemala and finished college in Fort Lauderdale in Florida, where I studied Business, Psychology, and an MBA. From Florida, I moved to Spain to start my own business over 20 years ago.

I am sharing my life story with you because one thing I realized at an early age is how differently people act and behave depending on the country I was in.

I had to adjust and adapt to their cultural standards, and It always made me think about how big brands manage to adapt and sell their products all over the world, knowing how different we all are.

So how can you target the right audience.? How do you know who is going to buy your product?

That is why I built this workshop to answer all these questions and help you identify your ideal customer, and help you improve your overall results!

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