Facebook Ad Templates

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Facebook Ad Templates

According to recent stats, Facebook has 1.94 billion users. Although there aren’t official numbers

released, it’s estimated that Facebook makes over 4 billion dollars each year from advertising.

These two stats mean that Facebook is the ideal place to advertise your business.

How Facebook Ads Are Displayed

There are a few different sections of Facebook where your ads can be seen. The three most

common ad locations are in the user’s news feed, within the user’s mobile app, and on the right

side of the user’s screen (only relevant to desktop users). Here are some examples of ad


Your ads may be featured on the mobile app or Messenger within Instant Articles, which is

Facebook’s content platform. It could also be displayed during videos like Facebook Live or Video

on Demand.

You can preview how various ads appear by checking out the Facebook Ads Guide. It breaks

down each element of the ad so you can easily visualize what your ad would look like:2

You can click on the options above the red arrow to preview what different advertisements would

look like.

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  1. Advantages
  2. Details

How to Target Your Facebook Ads

There are plenty of business owners that complain about not making money from their

advertisements. They may tell you that Facebook ads are a waste of time and money. They might

say that they never broke even on their costs.

But the majority of people criticizing didn’t know how to use the platform correctly and that’s why

they never saw a return on their investment. The power of ads on Facebook lies in the ability to

target users.


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