Beyond the European Slowdown: Seizing the Moment for Latin American Luxury

This white paper examines the 2024–2025 downturn in the European luxury sector and identifies strategic opportunities for Latin American luxury brands to gain market share and visibility. Drawing upon insights from Forbes, Business of Fashion (BoF), Financial Times, Bain & Company, McKinsey & Company, Raddar, and Lina Bustillo’s foundational work Pilares del Lujo Latinoamericano, it offers a multi‐perspective analysis of both the crisis and the emerging possibilities. After reading, the reader should be able to:

Describe the primary drivers behind the European luxury slowdown.

Analyze how shifting consumer behaviors, geopolitical factors, and macroeconomic conditions have impacted luxury demand.

Identify competitive advantages Latin American luxury brands can exploit, including heritage, sustainability, and pricing.

Propose strategic initiatives to position Latin American luxury in global markets.