Creating an IP

A script is a document; an IP is an ecosystem. In this advanced course, Laura Malin shifts the focus from writing a single project to building a sustainable creative brand. Learn how to look at your work through the lens of a producer and a strategist.

In this session, we break down the architecture of creation:

Building IPs: The step-by-step process of expanding a core narrative into a world that can live across multiple platforms.

The Power of Format: A deep dive into the main formats for building an IP—from books and podcasts to web series and graphic novels—and how to choose the right one for your story.

The Script Dilemma: "I have a script, now what?" Learn how to pivot a standalone screenplay into a broader IP to increase its marketability and leverage in the industry.