CREATE LUXURY BRANDS

Unlock the secrets behind the world's most prestigious brands with Creating Luxury Brands, a course developed by Walter Aguilar, a global expert in luxury brand positioning and premium market expansion. Drawing from decades of experience working with iconic names in perfumes, cosmetics, accessories, and spirits—including the pivotal global rise of Ron Zacapa—Walter reveals the strategic frameworks that distinguish true luxury from mere products.

In this course, you will learn:

-How to define your brand’s Unique Selling Proposition (USP) and build a competitive price-positioning strategy.

-The fundamentals of premium packaging, storytelling, and perceived quality that elevate a product to luxury status.

-The role of Travel Retail (Duty Free) in expanding a brand internationally and capturing high-value audiences.

-How to activate your circle of influence, leveraging key relationships and high-level negotiations to drive brand growth.

-Practical tools for forecasting, visualizing your brand’s future, and crafting scalable, profitable business models.

-The psychological principles behind customer perception—like the Halo Effect—and how to apply them strategically.

Exit strategies, joint ventures, and real-world case studies including Zacapa’s journey to global prominence.

Whether you're launching a high-end product or repositioning an existing one for the luxury market, this course offers actionable insights and proven strategies to help you build a brand that commands admiration, loyalty, and premium pricing worldwide.

Join the course and start creating brands the world will recognize.