"Everything You Need to Know to Get Started in Digital Marketing"

🌐 Module 1: Introduction to Digital Marketing

Discover the essentials of the digital world.

Start your journey into digital marketing by understanding what it is, how it works, and why it's a must-have skill today.

This module breaks down the core concepts in simple terms—no prior experience required.

You’ll learn:

What digital marketing really means

The difference between digital and traditional strategies

Where marketing happens online (from social media to search engines)

How to define your ideal customer (buyer persona)

By the end of this module, you’ll have a solid foundation and your first customer profile ready to go.