How to Create a Successful Marketing Plan

Contents.

Introduction.

The Why.

Reason for Having a Marketing Plan.

Components.

Mission Statement.

Executive Summary.

Competition.

Implementation Strategies.

Size Matters.

Development.

Involvement.

Sharing and Editing Your Marketing Plan.

Researching Your Market.

Primary Research.

Direct Mailing.

Phone Surveys.

Personal Interviews.

Costs.

Creating Your Market Plan.

Preparing to Write the Marketing Plan.

Financial reports.

Opportunities and Threats.

Addressing Problems.

Procedures.

Marketing Objectives.

Sales and Finance.

Budget.

Tracking Effectiveness.

Conclusion.