Marketing Analytics for Students | Learn A/B Testing, Dashboards, Data Analysis & Experiment Design

Book 8 in the Digital Marketing Student Series. Marketing Analytics for Students turns raw data into marketing decisions you can defend.

You'll set up experiments and A/B tests, build dashboards, analyze campaign performance, and design clean experiments - with templates, worked examples, and a measurement framework, no advanced stats required.

Ideal for marketing and business students, junior marketers, and anyone learning data-driven marketing. Digital download (PDF). No physical item is shipped.