MARKETING THE BRAND

The brand is a distinctive element that identifies and differentiates a product, service or company from its competitors. It is made up of aspects such as the name, logo, symbols, design, values and the perception that consumers have of it.

In marketing, the brand not only represents a commercial identification, but also the image, reputation and experience that a company builds in the minds of consumers.

Importance of the brand:

It allows differentiating products and services.

It facilitates recognition by consumers.

It builds trust and loyalty.

Communicates the company's values and personality.

Increases competitive value in the market.

Keywords.

MARKETING THE BRAND.

Lizett Arianna Cazares Estrada.

Author: Lizett Arianna Cazares Estrada.