tatics of marketing

chapter 1 - What is creative marketing?5

The definition6

The story6

The evolution7

Chapter 2 - How and why creative marketing works9

The element of surprise9

It pays to be different11

Controls and variables12

Fun with case studies14

Several campaigns that worked15

A campaign that didn't work ' t16

Chapter 3 - Creative Marketing for Your Small Business18

Advantages19

Disadvantages20

Cost composition: money versus effort21

How to find your target market24