Neuroeconomics, Decision Making and Well-Being - The science of motivated decision-making behavior in economic, moral, legal and political environments.

This course presents the evolution of neurophysiology and how our brain and mind make decisions by evaluating costs, risks and benefits motivated by satisfying our personal and social desires, seeking to achieve and maintain a state of well-being. Economic behavior is discussed as a phenomenon of life responsible for the management of the resources necessary for our well-being that are produced, exchanged and consumed within a society where each individual seeks to satisfy the needs of others by sharing a moral environment of legal and political decisions.

Basic knowledge about the psychobiology of Human Beings is presented, discussing rational and emotional aspects of their motivated behavior in society, in search of their personal and social well-being. The basic elements of the phenomena and sciences that study economics and morality are explained. Studies carried out in psychology and neurophysiology about the biological and psychological factors involved in decision-making are presented, considering in this process the identification of needs, the planning of actions, the assessment of benefits, risks and costs, and the calculation of the adequacy of actions.

The objective is to understand:

- human motivated behavior from an evolutionary perspective;

- the decision-making process as a mechanism inherent to the motivated behavior of the organism in search of its well-being;

- economic behavior as the management of resources necessary for personal and social well-being;

- moral and legal behavior as the adequacy of each individual's actions according to the benefit or risk they may cause to others;

- political behavior as the collective decision of actions involving the economy, morality and public justice;

- the application of knowledge of neuroscience for scientific research on the decision-making process in economic, moral, legal and political environments;

- Apply such knowledge to the understanding of biological, psychological and social well-being.