Neurosegmentation in Facebook ADS

We already know how to make a segmentation in Facebook ADS using the tool that Facebook itself provides us, the famous Business Facebook Management, that's where we try to trace a path from the tool to the consumer trying to guess their behavior patterns at the beginning and to optimize while these patterns are working or not, our mission, to deliver more data to our pixel to be able to optimize its equation to better identify those patterns of behavior and thus reach our ideal audience faster in each of our ad sets that are the capsules of our data, information and segmentation.

For that particular objective, thousands of strategies have been developed based on the detection of these patterns, but there is a big problem, if we rely on the thousands of interests, behaviors and statistics that Facebook has within its platform, plus we add the behaviors that must be integrated when the consumer leaves its platform, this assuming that Facebook has hundreds of datapoints of each of its users that by the way are billions of people in the world, it is not strange to think that your ad sets begin to destabilize, even more, if we assume that after the IOS 14 storm, Facebook was completely destabilized and today is in a constant process of improvements. Who knows what other modifications or obstacles will continue to appear on the way or what will be the market trends that change and we are not observing them.

Given this and everything you can already imagine, I decided to try a new perspective on segmentation.

What would happen if we reversed the process, that is, what would happen if we no longer segmented from the tool to the consumer, but from the consumer to the tool?