Pet Anxiety Relief Products – How to Create & Sell High-Converting Solutions in the US (2026)

The US pet care market is booming – reaching $152 billion in 2024 with projections to grow further

. A significant slice of this is spend on calming products for anxious pets. For example, a recent APPA report shows 78% of Gen Z dog owners and 71% of Gen Z cat owners already use such calming products

. This indicates a huge demand among younger pet owners for solutions that help pets cope with stress (separation, fireworks, travel, etc.).