The Approach Bible

Never Freeze in the Heat of the Moment Again Transform any environment — from the bus line to a crowded club — into the perfect setting to make your move.

THE MASTER KEY The Secret is Breaking Expectations Most men try to be "the nice guy" or "the bad boy." That’s not the secret. The secret is to surprise.

"Breaking Expectations" works like a prank that disarms her defenses. When you make her laugh with something unexpected, the connection is instant.

No robotic pickup lines.

Intelligent humor that connects.

Adaptable to any place.