The Internet is enormous. This is perhaps the most important concept you need to understand as an Internet marketer. No matter how original your idea, you are going to have competition online. The question becomes then: how are you going to stand out from the crowd and attract business?
The good news is there are many things you don't need for online success. These things include:
• A massive advertising budget
• Expensive graphic designers
• Making your company a household name
• An elaborate base of operations
• 80-hour work weeks
What do you need, then? You need to work smarter, not harder.
Running with the giants
There are top competitors in every industry. Microsoft dominates software, Google rules search engine technology, McDonalds is the emperor of fast food. However, the Internet is a level playing field, and your company can appear as big and established as you want it to. You only need a fraction of a percentage of the online pie to enjoy business success.