The Evergreen Athlete Protocol

1. What’s in the Digital Bundle?

When someone subscribes, they gain access to a "Member’s Portal" containing:

The Monthly Phase: A fresh 4-week workout plan delivered as a mobile-friendly PDF or a Notion template. By changing the plan every 30 days, you give them a reason never to cancel.

The Video Form Library: A collection of 30-second "No-BS" video clips showing exactly how to perform each movement. This prevents injury and builds trust.

The "Kitchen Sync" Guide: A digital recipe book that updates monthly with seasonal high-protein meals, including shopping lists.

The Progress Engine: A digital tracker (Excel, Google Sheets, or Notion) where they input their weight and lifts to see their growth charts automatically update.

2. The Subscription Logic

To make this work on a platform like Gumroad, Skool, or Patreon, you should offer three clear entry points:

The Monthly Pass: A "pay-as-you-go" option. It’s the highest price point but offers the most flexibility. Perfect for people who want to "trial" your coaching.

The Quarterly Commitment: Billed every 3 months. This is your "sweet spot" because 90 days is exactly how long it takes to see a physical transformation. You can offer a 15% discount here.

The Annual Lifestyle: A one-time yearly payment. This is for your "super-fans." It provides you with upfront cash flow and ensures the user stays committed for the long haul.