The F35 Playbook — Google Ads for Shopify

Most Shopify store owners burn money on Google Ads and never figure out why.

This isn't another course. It's the exact system used to generate 3.5x to 5x ROAS — consistently — selling products under €30 to women aged 35 to 65.

Inside you'll find the campaign setup, the weekly calendar, the kill rules, the scale rules, and a copywriting prompt that writes your ads in 2 minutes. Everything is documented with real data from real campaigns.

You don't need a big budget. You don't need agency experience. You need the right niche, the right structure, and the discipline to follow the system.

If your Shopify store sells jewellery, accessories, gifts, or home decor to women 35+ — this is built for you.

What's inside:

The F35+ audience framework and why it outperforms every other segment

Search + Demand Gen setup with exact configurations

Weekly calendar: what to do Monday, Wednesday, Friday — and nothing else

Kill rules: when to stop a campaign (and why waiting costs you money)

Scale rules: exactly when and how much to increase budget

21 TrackBee metrics that show you where your funnel breaks

A 3-mode AI copywriting prompt ready to use today

Month-by-month seasonality guide

One rule: follow the system. Don't invent.