The Profitable Studio (PDF + Calculadora) - Stop copying prices. Learn to calculate them.

The pricing guide for estheticians and skincare pros who are tired of guessing. Written by an accountant and licensed esthetician, it hands you a simple 4-part formula to price any treatment with confidence and stop leaving thousands of dollars on the table every year.

You're undercharging. And you probably don't even know it.

The prices on your menu weren't calculated — they were copied from Instagram, borrowed from the studio across town, or dropped the second a client frowned. That's not pricing. That's guessing. And guessing is quietly costing you a fortune.

Let's do the math no one ever did with you.

Three facials a day, 20 days a month, that's 60 treatments. Charge just $20 less than you should on each one, and you lose $1,200 a month. $14,400 a year. Money your studio generates, but that never reaches your pocket, all because the price was wrong from day one.

And here's the hard part: "But my clients are happy with the price…" Of course they are. You're subsidizing their treatment with your own time and effort.

It's not that you're bad at your job. It's that no one ever taught you this.

You trained in treatments, protocols and technique. But no one ever taught you how to price a treatment from scratch with your real costs, your real time, and your profit included. The Profitable Studio finally does. No accounting degree required. No complicated spreadsheets.