Made with
for you!
The data analysis tool created exclusively for Digital Producers and Affiliates
From the total number of visitors to the checkout conversion rate. Hotmart Analytics helps you understand the behavior and steps taken by your audience in the purchase journey.
Easy to install and use
When we talk about data, complexity comes to mind. With a simple interface, Hotmart Analytics was created to be uncomplicated.
We've put together an easy-to-use and implement tool with valuable information about your business, so you can have all the information about your users you need.
The only one made for Affiliates too
Hotmart Analytics is the first tool of data analysis developed for Affiliates. That means that our platform offers more intelligence for all who are involved in the business, Producers and Affiliates.
It doesn't matter if you're just starting out or if you already make lots of sales, you'll find relevant information to take your business to the next level.
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What's your best page?
Use Hotmart Analytics to track the performance of your pages and find out which ones take more people to your product and convert more.
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Where can you invest your money?
Check all paid traffic channels that can bring more income to your business and understand where you can invest in your next campaigns.
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What's the profile of your ideal client?
Access reports that show the average time to make a sale and the devices that are the most successful for your business: Smartphones, tablets or desktops?
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What happens after the purchase?
Optimize your post-sale strategy with refund and conversion reports that only Hotmart has.
What's your best page?
Use Hotmart Analytics to track the performance of your pages and find out which ones take more people to your product and convert more.
Where can you invest your money?
Check all paid traffic channels that can bring more income to your business and understand where you can invest in your next campaigns.
What's the profile of your ideal client?
Access reports that show the average time to make a sale and the devices that are the most successful for your business: Smartphones, tablets or desktops?
What happens after the purchase?
Optimize your post-sale strategy with refund and conversion reports that only Hotmart has.
Product Views
Organization and effortless access to view product or offer data, so you can find out the best path for your strategies.
Evergreen Products
Analyze results, in specific periods of your choice, of evergreen products, which are sold for an unlimited amount of time.
Products Launched
Use the history of launched products to compare the results and assess which strategies were more successful.
Analyze the conversion funnel of a product and act at the right time of the purchase journey.
Identify your best-selling days and time.
Analyze traffic details and sales segmented by device, campaigns, origin or Affiliation.
Understand the client by analyzing payment method, unapproved purchases, and installments information.
Learn more about segments Hotmart Analytics can offer
Sales Funnels
Track the sales flows that have the best results.
Device and Browser
Mobile, computer or tablet: what is the buyer profile for each one?
Offer
Try different prices and find that offer that hits the mark.
Type of Traffic
Assess the quality of the traffic you have on different channels.
Traffic Origin (SRC, SCK and UTM)
Learn how effective each of your campaigns are.
And many other possibilities
Compare, combine and create new segments so you can sell more and more
"We can see the exact numbers and understand where we need to invest more, and where we need to slow down."
Pedro Machado -
Digital Producer
Digital Producer
Complete panorama of your sales
Intelligence for your campaigns
Customized Reports
Exclusive market information
User segmentations
Available for all Hotmart users
Simple and quick to set, without needing any help from a specialist.
Register at Hotmart
Frequently Asked Questions
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Where can I add Hotmart's Tracking Code?
The tracking Code must be pasted before the closing of the tag </head> on all pages you wish to track.
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Do I need to install it on all my Pages?
The more pages using the Tracking Code, the more data you'll have to compare your campaigns and sales. It's recommended you install it on all your pages.
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How long does it take for data to show up?
30 minutes after you install it, data starts being collected by Hotmart Analytics and graphics are created for your review.