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Business Internationalization: Barbara Bruna at FIRE Festival 2023

Business Internationalization: Why and how to market to Spanish-speaking consumers

Get actionable insights from expert Barbara Bruna on how to take your online business global, reach a wider audience, and sell more (with a little help from AI).

por Paula Serelle

Building A Brand: Gary Vaynerchuk’s Insights On Attention And Accountability

Gary Vaynerchuk spoke at Hotmart’s FIRE Festival about how attention and accountability are essential to building a successful brand

por Paula Serelle

Top 21 Video Recording and Editing Apps

Top 21 Video Recording and Editing Apps

Find out about the apps that can transform your smartphone into a professional camera and start creating amazing videos!

por Marcos Pereira

Plataforma Hotmart

Hotmart: Everything your business needs with only a few clicks

Did you know that you can eliminate the stress of setting up different platforms and wasting hours of your day on help centers and tutorials? Yes, the Hotmart platform provides that relief. If you have a digital business or are thinking of starting one, you know that turning your ideas into a truly profitable product […]

por Josuama Mendes Costa

Freemium - foto de uma mulher sentada, mexendo em um computador, enquanto faz anotações

Freemium: Find out how this business model works

Use the freemium model when creating online courses and subscription products! Creators can provide a few free lessons to engage new customers that may eventually upgrade to paying customers.

editorial calendar

How to Create an Editorial Calendar for Your Digital Business

With a planned calendar, you will be able to have control over all the actions that are necessary for you to achieve your goals, have a macro vision of your past strategies to define future efforts, and better organize your time according to your demands.

What Is Buzz Marketing, and How to Get People Talking About You?

When potential customers see that other people are talking about your brand, they will be more likely to trust it. This is because social proof is a strong influence on purchasing decisions. Buzz marketing can help you reach a larger audience than other promotional strategies.

How to Use GIFs in Your Marketing Strategy

How to Use GIFs in Your Marketing Strategy

GIFs aren't just a way to display images. They have become a way to convey feelings, ideas, and information. Used correctly as a marketing tool, they can boost the bottom line of your business

How to Create Lighting for Videos and Make Your Content Look Professional

How to Create Lighting for Videos and Make Your Content Look Professional

Video lighting skills are essential for digital influencers and content creators. Poorly captured images in poor light make them and their product look unprofessional, in addition to making it difficult to understand the content.