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Hotmart: Everything your business needs with only a few clicks

Did you know that you can eliminate the stress of setting up different platforms and wasting hours of your day on help centers and tutorials? Yes, the Hotmart platform provides that relief. If you have a digital business or are thinking of starting one, you know that turning your ideas into a truly profitable product […]

por Josuama Mendes Costa

Freemium – a green background with an illustration of a white square gift box with a bow at the top; at the bottom right of the box, there’s a white circle with a green illustration of a trophy.

Freemium: Find out how this business model works

Use the freemium model when creating online courses and subscription products! Creators can provide a few free lessons to engage new customers that may eventually upgrade to paying customers.

editorial calendar

How to Create an Editorial Calendar for Your Digital Business

With a planned calendar, you will be able to have control over all the actions that are necessary for you to achieve your goals, have a macro vision of your past strategies to define future efforts, and better organize your time according to your demands.

What Is Buzz Marketing, and How to Get People Talking About You?

When potential customers see that other people are talking about your brand, they will be more likely to trust it. This is because social proof is a strong influence on purchasing decisions. Buzz marketing can help you reach a larger audience than other promotional strategies.

como fazer GIF | How to create GIFs

How to Use GIFs in Your Marketing Strategy

GIFs aren't just a way to display images. They have become a way to convey feelings, ideas, and information. Used correctly as a marketing tool, they can boost the bottom line of your business

How to Create Lighting for Videos and Make Your Content Look Professional

Video lighting skills are essential for digital influencers and content creators. Poorly captured images in poor light make them and their product look unprofessional, in addition to making it difficult to understand the content.

jobs without degree

15 Job Ideas That Don’t Require a College Degree

Does a lack of a diploma hinder your professional life? Check out 15 job ideas for those without a college degree

abandoned cart email

For eCommerce Stores: 6 Methods To Re-engage Cart Abandoners

The typical shopping cart abandonment rate for online retailers ranges from 60% to 80%. Learn how to improve these numbers and your profits with a shopping cart reminder, a.k.a. an abandoned cart email.

mobile marketing

What Is Mobile Marketing and How to Use This Valuable Strategy

As the world becomes increasingly digitized, Mobile marketing is becoming one of the most exciting and innovative ways to reach your target audience. Read the article tolearn more.