Hotmart’s Black November is here bringing you greater chances to sell more! And this is the case of 11/11 Week, a challenge within Black November for all participants to overcome themselves even more!

You already know that Black Friday is one of the best-selling seasons of the year, causing a quick spike in sales for your business. 

So, for those with an infoproduct, here’s our first tip: to make the most of Black Friday strategies, you need to pay attention to the entire month of November.

After all, why put all your efforts into just one day when you can sell during the entire month?

Knowing this, Hotmart prepared a challenge for all participants to sell even more: 11/11 Week. You will get to know this opportunity next!

5 tips for selling online on early Black Friday

Well, to conquer 11/11 Week and ensure a good position in the overall Black November ranking, you have to put in the effort and put the tips of the market experts into practice.

So, here are some tips for you to take advantage of this period now!

1. Start early to stand out

Making a Black Friday offer at the beginning of the month is not only worth the challenge but also ensures more prominence.

“We always start Black Friday at the beginning of the month, precisely to not compete with PlayStation, refrigerator, and television offers. So, we do something at the beginning of the month and think about reopening one or two days a week to get to the people who are thirsty at that time,” shared João Martins, founder of Hashtag Treinamentos, in his participation in the Hotmart Cast.

See, you do not have to wait for the last Friday of the month, or the last week. With an already warmed-up audience, you can already make your offer in early November.

VIDEO: Digital Marketing Strategies to EARN HIGH REVENUES at Black November | João Martins | Hotmart Cast 

2. Work on your paid traffic right from the start

Anticipation is the first step of a complete paid traffic strategy. It refers to the time to prepare the audience for the offer. 

“You should start this anticipation now, because it is common to need 20, 30 days to make a well-done anticipation. Obviously, if you are very close to Black Friday, the anticipation phase will be a little shortened. So, the main command here already begins this anticipation,” warned Barbara Bruna, a specialist in paid traffic, during a class she gave on the subject.

At this stage, your campaigns should have a visualization goal, precisely to let the audience know that the offer will come.

“Anticipation is that moment when you will not say how much your offer will cost, what bonus the person will earn. You will really be preparing it for something to come,” the expert taught.

3. Create good, unique, and exclusive offers

Just because it is not yet Black Friday, it does not mean you should make a basic offer. The focus is selling and taking advantage of the open portfolio moment. If you do something too soft, you put even your authority at stake.

“If you are going to promise something, and you want to be here on Black Friday next year, you must be careful with what you say, so you don’t make false offers, or say something that a month later will be contradicted. I think the more exclusive, the scarcer it is, the stronger your offer will be,” recommended João Martins.

4. Have a well-structured strategy to contain your costs

As already mentioned, this is a period when the public is willing to spend more and everyone who has something to sell is investing!

That is, it is normal for acquisition costs to get higher and for you to spend more to sell more. 

One of the top tips is to work on warming up your audience every day! Do not expect launches or campaigns. Reinforce your authority and reputation. So, when you have an offer, part of your audience will already be wanting to buy!

In addition, knowing the higher costs when outlining a strategy, it is necessary to consider the different levels of the buying journey to invest correctly.

Specialist Barbara Bruna teaches how to separate the strategy into four stages: anticipation (which we have already covered earlier), pre-sale, sale, and rescuing. In the lesson below, she explained it in detail! Check it out:

VIDEO: Traffic Management Lesson to OPTIMIZE lead costs during Black November | Ba Bruna

5. Activate the Hotmart tools created for you to sell more

Hotmart is a complete ecosystem for content creators. Around here, we create tools that help you sell more without increasing your operational effort. In this campaign, we have separated the tools that will help you with different strategies in topics:

Reach new audiences:

• Hotmart Club product display: Sell again to those who are already students by displaying your product portfolio in the Hotmart members area.
• Scheduled payment: Have the autonomy to receive your credit card sales in 2 or 14 days.

Enhance the moment of purchase:

• Order Bump: Offer a complementary product on the checkout page and sell more.
• Automated Subscription Recovery: Recover annual subscription purchases from customers with insufficient card balances.

Sell more to the same customer:

• Club Ads: Create ads in Hotmart Club and sell to those who have already bought from you.
• Physical products: Sell physical products at Hotmart as a complement to the digital product or as stand-alone products.

During 2023 Black November, the 10 Creators who made the most use of the recommended tools generated 39% of their revenue through them.

To activate these tools, you will need a few clicks in your Win-Win Black November Dashboard.

Take advantage of the Hotmart’s Black November to boost your online business

More chances to sell more: how to stay out? If you are at Hotmart, take advantage of this campaign to break sales records and boost your online business. 

Check out the prizes you can get in Win-Win Hotmart’s Black November here!