How Does Hotmart Work? Everything You Need to Know!
Hotmart is a worldwide leader in promoting entrepreneurship and distance learning!
Hotmart is a worldwide leader in promoting entrepreneurship and distance learning!
Did you know that Hotmart is a global company that promotes entrepreneurship and online learning using a complete ecosystem that offers a top experience for course creators and their students? In this article, learn how Hotmart works!
Beyond that, we are a company with a mission to help anyone expand their possibilities by becoming part of our universe, whether it be by creating an online business and increasing your income or taking an online course to learn new skills.
And how do we do it?
By connecting the three essential roles in the process: creator, affiliate, and buyer!
It might sound complicated, but it is actually pretty simple.
See what you’ll learn in this post:
Hotmart is a global tech and education company. We are a leader in the digital product market and headquartered in Amsterdam, the Netherlands, with offices in Brazil, Spain, Colombia, Mexico, the United States, the United Kingdom, and Mexico.
We offer a complete ecosystem for creators, affiliates, and online course buyers, and have more than 370 thousand registered products, 26 million users, and sales made in more than 185 countries.
Our mission is to help people live their passions by sharing knowledge and helping others in their professional and personal growth because we believe that learning changes everything.
Hotmart also offers tools and solutions that help build, market, and sell digital products. This way, anyone can find new opportunities by creating or taking their business online.
In a nutshell, this is how Hotmart works:
In other words, Hotmart is an educational platform that hosts online courses and processes payments all in one place, as well as offering solutions that help scale online businesses.
Before learning what creators and affiliates are and which suits you best, you need to know what digital products are.
Digital products are mostly educational materials that are produced in a digital format and distributed online.
Online courses, video classes, and ebooks are some examples of digital products, but there are many other options.
They have become very popular among consumers as they offer the chance to learn about various subjects without having to leave home. In other words, they are an accessible, practical content format that is increasingly gaining traction in the market.
Digital products are a great opportunity for entrepreneurs because of their geographical reach and, mainly, because in this business model it’s easier to scale profits.
But how does that work, exactly?
A person who lives in Japan can buy a creator’s course online now and have access to it without either of them having to travel anywhere or ship anything. While the buyer is accessing the digital product, another shopper may be doing so in another part of the world.
In short, it’s a scalable business model with the ability to increase revenue exponentially, without having to increase costs in the same proportion.
Since a creator’s product is 100% digital, they don’t have to produce a new course from scratch every time a new person buys from them. With just a single product, they can make thousands of sales!
Understand more about this topic in our post that explains what digital products are and how to make money with them.
Now that you understand what a digital product is, it’s time to find out where you fit in this market.
There are basically two major roles, creators and affiliates.
Creators are people who make digital content.
A Hotmart creator could be an influencer, blogger, or anyone who has mastered a certain subject and has decided to create a product, to teach and share their knowledge with the world
It may sound cliché, but the truth is that anyone can become a Hotmart creator. You just need to be able to create content and know how to use the internet.
What will really make you stand out is your persistence as an entrepreneur and your willingness to learn with your own business.
Currently, at Hotmart, it is possible to sell different types of digital content:
It is also possible to create subscriptions for membership programs, private sites, coaching, or any type of product where buyers pay a recurring fee.
In this case, if the creator wants, they can integrate the registration system on their own website with the Hotmart ecosystem, and host their members area with Hotmart.
That’s a lot of information, right? But don’t worry. We’ll talk about the Hotmart Members Area later in this post.
To learn more about this topic, take a look at our post that explains everything about what creators do.
Unlike creators, affiliates are people who help market and sell third-party products.
By becoming an affiliate at Hotmart, you can choose from hundreds of products to promote on our platform and get paid commissions for each sale made.
Being an affiliate with Hotmart has a lot of advantages, such as:
If you don’t have a product, working as an affiliate is the fastest way to start making money with your website or social media accounts.
It is important to remember that Hotmart prohibits certain affiliate practices, such as sending spam and overstating product benefits. These practices can even lead to the affiliate’s Hotmart account being blocked. If you want to learn more, check out our best practices manual for creators and affiliates.
If you want to purchase one of the many courses made by Hotmart creators, just click here!
In our Marketplace, you’ll find a curated selection of online courses from a wide range of segments, such as personal development, business & career, cooking & gastronomy, languages, health & fitness and much more.
Hotmart is a market leader because we strive to offer the best experience for everyone involved in the process, from product creation to consumption.
With tools created to automate leads, product access, and payments, our creators are able to focus on what really matters: developing a quality product and fostering a closer relationship with their audience.
Plus, with Hotmart’s help, creators don’t need to hire experts to develop or configure complex systems.
We simplify everything so creators can focus on the quality of their content and strategies used to promote their products.
Things that make our ecosystem different are that we:
For buyers, the focus is on a complete learning experience and top quality, with a variety of resources for their engagement. Things like:
We said we were going to talk a little more about our payment system, didn’t we?
With high security and millions of transactions carried out all over the world, Hotmart’s proprietary payment system helps increase conversions for our creators.
One of the great advantages of the tool is that it allows creators to sell all over the world: in nearly every country and in multiple currencies. Creators just choose the price of their product and Hotmart Checkout automatically converts the amount to the currency of their buyer’s country.
And there are a ton of advantages (really!). It provides the autonomy and security for creators to sell their digital product worldwide and get paid in their local currency, without needing other plug-ins or third parties getting involved from the beginning to the end of the transaction.
Using Hotmart payments, buyers can purchase creators’ products using several payment methods:
On Hotmart, buyers can make one-time payments or pay in installments using 2 cards. If they choose to pay in installments, there is a 2.49% fee for each installment.
Sellers, as creators or affiliates, must make the credit card option available as a payment method, where, in the installment plan, the seller will receive the full amount of the purchase, and the interest will be passed on to the credit card company.
Hotmart also makes it possible to pay by credit card via PayPal.
Creators can also offer online debit as an option for their customers.
Buyers make a purchase and the online debit works as an online transfer. In this case, this purchase cannot be paid in installments.
Depending on the country the buyer is in, they might prefer paying with PayPal, bank payment slips, Oxxo, Balotos, Google Pay, among many others. Hotmart wants every buyer to feel confident and comfortable with how they choose to make their purchase.
When registering their products with Hotmart, creators can select the types of local payment options they’ll accept.
Creators no longer have to spend money on hiring programmers or designers to incorporate their branding on their checkout page.
With our Customizable Checkout option, creators have the ideal tool to transform their payment pages with their product’s visual identity. They can create a custom checkout page and increase their conversions.
The tool allows creators to have greater chances of breaking down their customers’ objections, assert their visual identity, and help their affiliates.
With the customizable checkout, creators can insert their product’s logo, videos, images, text, and widgets, as well as customize the page’s colors and structure. Another advantage is that creators can choose from several template options, which are ready to be used.
And this isn’t all. Creators can also:
That’s right. Creators can turn their checkout page into an amazing sales tool, without paying anything at all. It’s free and unlimited!
Watch the following video to learn more:
At this point, you might be wondering, “Do I have to pay for all of these services Hotmart offers?”
And the answer is… No!
Hotmart is a free platform! We charge our users 9.9% of each sale they make. That means that if you don’t make a sale, you’ll never have to pay anything to use our services.
But, of course, that’s not the ideal situation for you, nor for us, is it?
That’s why we encourage all of our creators and affiliates to sell by delivering features and content that will help them make sales and earn an income by doing something they really enjoy.
And when we talk about delivery, it’s because we do everything we can to make our user experience easier and uncomplicated. If you haven’t checked out our app yet, make sure to download it so you can always carry your future online business with you.
Hotmart Sparkle is a complete app that allows creators and affiliates to see how their business is doing – and even how many affiliate requests they have – from wherever they are, whenever they want or need to.
It also provides creators:
Oh, and it’s also completely free, okay?
Hotmart Club is a free and unlimited membership area set up to increase sales and deliver content automatically, and like all services Hotmart offers, there’s no membership fee, no monthly fee, and no complicated integrations.
With a username and password, students who buy online courses have access to a space where they can find all the course materials, such as video classes, quizzes, and other types of materials.
Hotmart Club has its own player, which was developed to prevent the content from being replicated for people who haven’t purchased the course.
There are additional advantages, such as:
Hotmart Club also contributes to building customer loyalty, guaranteed recurring earnings, and improves the operational routine.
If you’re a creator, discover a new way to deliver your digital products, check out Hotmart Club and find out why Hotmart Club is the easiest way to create a members’ area and sell a lot more.
But, the Club isn’t merely for delivering creator content. It can multiply sales and ensure the best learning experience for students with three amazing tools only provided by the Club. Plus, they’re also 100% free. Let’s check them out:
You’ve probably heard the saying that you have to “be in the right place at the right time”, right?
This is what Club Sales provides creators and their students. Creators can create special offers for students by inserting ad pages in the members area itself while students are watching classes, without them having to leave their members area or look elsewhere on the internet.
In other words, relevant content that enriches the experience of those who watch creator materials, when they need it most.
In addition, creators also have a group of people who have already bought their digital product and trust it – thus, significantly increasing their chances of selling more.
Do you have any doubt that creators have a great chance of increasing their conversions?
The second tool that boosts conversions in the Club is known to many as One-Click Buy. One-Click Buy makes it easy for customers to pay, reducing the time it takes them to enter their information and therefore, increasing the chances of them completing their purchase.
When students purchase a course, they enter their information and use a payment method, with credit card information, for example.
After that first purchase, they can buy new content with just one click, without having to enter their information again.
This has two big advantages:
The purchase information is already stored with total security in the Hotmart Club. Buyers can reuse it for new purchases, without having to enter their information again or worry about having their card nearby.
The third tool is a step forward when it comes to the student experience. Organizing students is a no-brainer since it allows creators to create and segment their students’ experience by managing students by groups.
This allows students who are at the same level to evolve together.
Another plus is that creators can also make offers focused on their students’ needs – with full flexibility to change the course content and target the best ad for each student profile. Cool, isn’t it?
HotLeads is a tool that allows creators to track leads and safely link them to affiliates, ensuring that they receive their commissions correctly.
In addition, it allows creators to extract strategic information about potential customers, such as country of origin, device and browser used. This makes it possible to target campaigns considering their leads’ characteristics.
This tool also features real-time lead and affiliate reporting, which allows digital creators to create strategies based on valuable data.
HotLeads can be integrated into major email marketing tools, such as Aweber, Mailchimp, and Mautic.
ListBoss is the perfect tool for creators to segment their email lists according to the actions of their customers or potential buyers at the time of purchase.
Some of the main segmentations to improve sales are the recovery of canceled purchases and abandoned shopping carts. In addition, creators can also organize their contacts considering other types of actions, such as their product’s reviews.
According to a 2017 study, digital creators who use ListBoss make up to 8 times more online sales than those who don’t, by structuring the funnel in an organized manner and by using relevant content.
ListBoss can be integrated with different email providers, such as Klicksend, Mailchimp, ActiveCampaign, GetResponse, and Infusionsoft.
Hotmart’s sales funnel allows creators to track their customers through every step of the sales process, from discovering their product to the decision to buy.
The tool allows creators to have a clearer sales process and develop efficient strategies to increase their conversions.
To better understand how it works, you can read our article on the Hotmart sales funnel.
Hotmart Extensions are resources and solutions designed to help boost online businesses.
In addition to everything that the Hotmart platform already offers, with Extensions, creators can:
And, best of all: everything in one place and fully integrated with Hotmart!
Now that you’re familiar with the advantages of selling through Hotmart, you’re probably wondering how to go about signing up on our platform.
To help you, we have provided step-by-step instructions below in text format, and another one in a video.
Would you like to learn more? Visit our Help Center – Creator’s Guide.
Do you feel that being an affiliate suits you better?
Check out the step-by-step process below to sign up on our platform:
You can view affiliate link click reports at any time, as well as track their referrals and commission earnings on the Hotmart dashboard.
Would you like further details?
Visit our Help Center – Affiliate Guide
If you have additional questions please contact our Customer Support team.
We’re glad that you’ve made the decision to learn more about the courses available in the Hotmart universe, or to become a creator or affiliate and finally work with something that you truly enjoy.
If you want to be an entrepreneur, you should know that having a success-oriented mindset is just as important as success itself.
We hope this content helps you start your entrepreneurial journey! And, in order to help you even more with the first step, we invite you to Create Amazing Online Video Courses and boost your sales!