Building A Brand: Gary Vaynerchuk’s Insights On Attention And Accountability
Gary Vaynerchuk spoke at Hotmart’s FIRE Festival about how attention and accountability are essential to building a successful brand
Gary Vaynerchuk is known for his outspokenness and willingness to share his thoughts and advice on business, digital marketing, and social media. On his recent trip to Brazil to speak at FIRE FESTIVAL, he had two key messages for attendees: the importance of attention and accountability when building brand and a successful business.
A successful entrepreneur, thought leader, author, and speaker, Vaynerchuk is the chairman of VaynerX, CEO of VaynerMedia, and co-founder of Empathy Wines. He’s also the creator and founder of VeeFriends, a non-fungible token (NFT) project.
And nobody knows better than him about business success and how to build a brand. At FIRE FESTIVAL, the biggest event in Latin America for digital marketing, entrepreneurship, and innovation, Vaynerchuck shared valuable insights that we’re going to share with you today. The event is powered by Hotmart, where creators can find a complete ecosystem to build, market, and sell digital products worldwide.
Let’s dive into what he had to say at the event:
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In today’s digital age, where people are constantly bombarded with information, how can businesses stand out? How can they sell? According to Gary Vaynerchuk, the most powerful strategy is building a brand, because when people care about you or your business, that is the ultimate form of selling. In his words:
“Apple does not sell, Nike does not sell most of their products through Google AdWords or affiliate marketing. They sell most of their products because they built a brand. The number one goal of every single person here and every business here is to build a brand. When you build a brand, you don’t have to sell, it comes to you.”
So that takes us to the next step, which is… How to build a strong brand?
To build a strong brand, first, you need to be where your customers are and that means understanding where their attention is focused. And, according to Vaynerchuk, there’s one place that captures the attention of the whole world: mobile phones, specifically games and social media.
Entrepreneurs and digital creators who want to build a successful online business already know the importance of social media, but Gary Vaynerchuk had a lot to say about how they could be doing it bigger and better. And that means actually putting in the work and harnessing the power of attention on social media to reach their business goals.
Here are a few insights from Vaynerchuk:
The first step to building a strong brand on social media is to focus on where your customers are spending their time. If your customers are on Instagram, then you need to be on Instagram. If they’re on TikTok, then you need to be on TikTok. Vaynerchuk says that “being unemotional about where the attention is, is very important. Too many entrepreneurs have demonized platforms out of your subjective opinion.”
We all know that, but according to Vaynerchuk, most entrepreneurs are not creating enough content. The marketing landscape is constantly changing, so businesses have to be willing to experiment with new platforms, be committed to learning, and start creating content every day.
Vaynerchuk says that it takes time to build a successful marketing campaign. He points out that he didn’t get 25 views on his first video, but he kept creating content and eventually, his videos started to get more views. So, don’t forget: Results happen when you put in the work.
Vaynerchuk also says that not everyone should be making videos on the Internet. Some people just aren’t good at it. But it’s important to have self-awareness: Are you actually bad or just insecure? If you’re worried about people’s opinions on the internet, you should keep going, but if, for example, videos are really not your thing, there are other ways of creating content.
Vaynerchuk points out that people are often complaining about what’s not working, but the opportunities we have nowadays are bigger than ever. And the most interesting part is that we’re not taking full advantage of them. If the attention of the entire world is focused on social media content, and it costs zero money to post, Vaynerchuk urges us to start putting in the work right now.
In summary, when it comes to building a successful business, Vaynerchuk is pretty straight-forward: “There’s a hundred different ways to win this game. The only way to guarantee that you don’t win is by doing nothing about it. There is not enough content being made on enough platforms.”
Building a strong brand on social media takes time and effort, but it’s worth it. By following these insights Gary Vaynerchuk shared at FIRE Festival, we hope that you get inspired to take the opportunities that are being offered to you and create a brand that people will love and remember.
And if you want to learn more valuable lessons from world-renowned experts like Gary Vaynerchuk and take your online business to the next level, we recommend you secure your spot at FIRE Festival 2024. After all, the next edition is right around the corner, and every edition sells out!