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How To Create A TikTok Strategy To Grow Your Business

What about creating a TikTok strategy for your online business? Learn how the social media platform works and how to use it in your marketing strategy.

Tiktok strategy

TikTok is a video-sharing app that allows users to create and share up to 3-minute videos on any topic. Since its launch in 2017, TikTok has grown in popularity to over 1 billion monthly active users as of January 2022. And according to recent statistics, TikTok has the highest social media engagement per post compared to other apps like YouTube and Instagram. 

These statistics make TikTok a platform suitable for promoting digital products such as online courses. You can create content around your product and reach a huge audience on TikTok in a short duration. 

This article will show you how the app works, how you can find your audience there, create content, and a TikTok strategy to sell online products. 

How TikTok works

TikTok became a favorite among Generation Z because of its exciting features. First, you can create music and lip-sync videos easily using the app. To start producing content, download the app and register an account. 

Like any social media platform, certain types of content do better than others for a TikTok strategy. Funny content engages your audience and also makes your brand more memorable. For example, when you present a problem your audience is going through humorously, they’ll find your brand more friendly. You give them an idea of your company’s culture. 

Educational content also does well on TikTok. You can follow the funny content showing a problem your audience is going through with educational content revealing effective solutions. You’d position your company as a thought leader in your space. 

Trends are also a great way to increase your visibility on TikTok. Participate in TikTok trends such as hashtags, songs, and challenges to reach more users and gain new fans. Partnering with influencers on TikTok is another way to introduce your brand to new users and build meaningful relationships. 

To maximize the ROI on your TikTok strategy, you should also learn how its algorithm works. The TikTok algorithm is a recommendation system that determines which videos will appear on the For You page of users. The videos that appear on the For You page change based on various signals such as user interactions, account settings, and video information. 

Read this article to learn more about how to take advantage of the TikTok algorithm and other app features to boost your engagement on the platform. 

TikTok vs. Instagram

TikTok and Instagram are among the world’s top 10 most popular social networks, with millions of monthly active users. 

While TikTok is a stand-alone video-sharing app, allowing you to create short music and lip-sync videos of up to 15 seconds, Instagram Reels is a built-in functionality designed to grow your community within Instagram. 

Some of the differences between TikTok and Instagram include:

 

  • Algorithm – Instagram relies on user signals to determine which reels appear on the users’ feed. So if a user keeps on watching a specific type of reel, the algorithm would recommend similar reels to them. TikTok works similarly but also uses artificial intelligence to serve the interests of its users. So it doesn’t necessarily rely on user signals alone to determine which video content to recommend to users. The AI technology also aids content creators in producing and sharing high-quality content. 

 

  • Video editing features – TikTok videos appear on the For You page, while Reels appear on the Explore page. Even though both apps allow you to create and discover interesting short videos, TikTok has a more diverse collection of features to produce exciting content. TikTok has more video editing tools and effects as compared to Reels.

 

  • Audience – TikTok is popular among Generation Z and younger millennials, usually below the age of 30 years. On the other hand, Instagram Reels is popular among young girls between the ages of 18 to 24. So you’d choose which platform matches your target audience. 

Using both TikTok and Instagram in your marketing strategy is a good idea for a business owner. If your target audience hangs out on both platforms, creating content will increase brand awareness, which may lead to sales. 

1. Join the latest trends to attract followers