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Digital Marketing

The Top 15 Marketing Strategies to Attract Customers

A marketing strategy is a plan for how you will reach your target audience and achieve your business goals. Learn the ultimate marketing strategies to attract customers!

Marina Guimaraes

10/31/2023 | By Marina Guimaraes

Learn what a marketing strategy is and what are the best ones to attract your customers and achieve your business goals.

In any area, having a well-defined marketing strategy is crucial for your business to grow and gain traction as widely as possible. If you need to attract more customers, the first thing you need to do, obviously, is reaching them. Thus, using a tried-and-true marketing strategy to your advantage is key. 

Strategic planning must be constantly and closely tracked, to make sure the expected outcome is positive, and mainly, to ensure that the necessary adjustments are made, since different businesses require different approaches. 

Most entrepreneurs and digital creators know it’s essential to have a thorough plan of actions to promote a business. However, a lot of them have questions when the time comes to decide on the best strategies.

Considering there is not one ideal marketing strategy for each business, the success of any strategy depends on how it’s implemented and carried out, the target audience, and, of course, the type of business. 

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To better understand which strategies work for your business, keep reading our article and start attracting more costumers:


What is a Marketing Strategy?

A marketing strategy is a plan for how you will reach your target audience and achieve your business goals. 

A well-crafted marketing strategy is essential for any business that wants to succeed. It helps you to reach your target market and entice your customers!

To develop a marketing strategy to attract your customers, you need to:

  • Define your business goals: What are you trying to achieve with your business? Once you know your business goals, you can develop marketing goals that will help you to achieve them.
  • Research your target market: Who are you trying to reach with your marketing messages? What are their needs and pain points? The more you know about your target market, the more effective your marketing will be.
  • Analyze your competition: What are your competitors doing? What are they doing well? What are they doing poorly? Understanding your competition will help you to identify opportunities to differentiate yourself.
  • Choose your marketing mix: The marketing mix is the four Ps of marketing: product, price, place, and promotion. Your marketing mix should be designed to appeal to your target market and achieve your marketing goals.
  • Set a budget: How much money are you willing to spend on marketing? Your budget will determine the scope and reach of your marketing campaigns.

By taking the time to develop a well-crafted marketing strategy, you can reach your target audience and achieve your business goals.

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Why is a marketing strategy essential to attract customers?

A marketing strategy is essential for attracting customers because it helps you identify your target audience and develop targeted messages that will resonate with them. It also helps you choose the right distribution and communication channels to reach your audience and track the results of your marketing campaigns, so you can make adjustments as needed.

When developing your marketing strategy, it’s important to focus on creating a unique value proposition for your customers. This means providing them with relevant information and solutions that address their needs and pain points.

You need to start a business with a purpose, and helping consumers solve an issue is a great goal.

If you think of strategies that can somehow show how much your product or service can change people’s lives, you can attract your customers organically, which also helps increase your profits, since you won’t have to make a big investment.

The most important thing in planning your marketing actions is that you can think of low-cost and high-impact strategies that are creative and really focused on your business’ persona.

After all, the more specific your actions are to your niche, the greater your chances of attracting customers.

Start from the beginning: define your target audience

Defining your target audience is one of the most important steps in developing a successful marketing strategy. By understanding who you are trying to reach, you can tailor your messaging and distribution channels to be most effective.

Here are just a few of the benefits of defining your target audience before choosing a marketing strategy:

  • Increased ROI: When you know who you are targeting, you can create more relevant and engaging content, which will lead to more conversions and sales.
  • Reduced wasted spend: By avoiding marketing to the wrong people, you can save money on your marketing budget.
  • Improved customer experience: When you understand your target audience’s needs and wants, you can create a more personalized customer experience that will keep them coming back for more.

So don’t forget to complete this critical step before implementing one of the marketing strategies to entice your customers.  Start with your buyer persona!

Marketing Strategies to attract customers: check out the top 15!

Now that you understand what marketing strategy is, and know how important it is for your business, it’s time to think about what strategies to tackle. 

Of course, every business has a different audience it wants to reach. Therefore, that doesn’t mean that all actions will be right for you. The important thing here is to realize the number of elements you can use to increase your promotion and use those that are the most adequate for your persona.

In addition, you should also know that you don’t have to choose just one marketing strategy for your business. With planning, you can put into motion a few strategies and, over time, you will realize what works and can undo or adjust what is not relevant for your business.

1. Make your own blog

A blog is one of the best-known strategies and is used by those who want to attract customers in an organic manner online and to deliver educational and quality content.

Because, when you have a blog you can write posts that answer different questions (from the most basic to the most technical) and that show specific solutions for your audience.

Do you still have questions about how to get started with this marketing strategy? Read our post with the complete step-by-step process to create your blog.

2. Learn to optimize for SEO

There’s no point in having a blog with lots of interesting content for your audience if your posts can’t reach them.

This is why you need to apply SEO (Search Engine Optimization) techniques in your posts, so that your page appears in the top places of search engines such as Google.

Work your keywords well in your texts, test titles that catch the attention of users, write full content and really educate your audience.

The important thing is to optimize all your posts so that people can reach your content whenever they search for a term related to your niche.

3. Get started with email marketing

Many people still have the idea that email is no longer a good marketing strategy; after all, many users don’t even bother to read any messages forwarded to them.

But that’s not what happens, especially if your emails have interesting content for people, not just advertising for your products or services.

Create a newsletter, for example, and send important information via email to encourage people to share their email address with you.

Another option is sending valuable free resources, such as ebooks.

This is a way of maintaining communication with your potential customers via email and also to keep them engaged with your brand.

Still don’t know how to start using this strategy? Check out our post with tips on how to create an effective email marketing strategy.

4. Build your social media presence

Social media, in general, is a great channel to communicate with the public, mainly because pretty much everyone is on it. 

As a marketing strategy, what you need to do is understand where your persona is: Facebook, Instagram, LinkedIn, Twitter, TikTok?

You’re likely to have to carry out marketing actions on more than one social network, but be careful not to push yourself too hard in places where your audience is not. That may actually be a waste of your time.

And remember: your social networks also need to provide content that adds value to users. So don’t merely advertise your brand all the time, and try building a personal brand.

5. Create engaging videos to attract customers

Did you know that as of 2022, according to Invideo, an average person is likely to spend almost 100 minutes per day watching videos online?

That’s why platforms such as YouTube have grown so much in recent years and are being used by many industries, whether they’re online or not.

The truth is that when you create videos, you can transmit valuable information to your audience and they can easily access it.

So why not use videos to advertise your products and services and attract more potential clients?

To learn more, read this article on how to promote your YouTube channel.

6. Use sponsored links

Sponsored links are ads linked on other pages, usually one that is related to your business, for which you pay to be promoted.

The purpose of these links is that other people searching for topics similar to yours but still don’t know your product or service, can find you on other blogs, social networks and websites in general that they follow.

A marketing strategy that has pleased users immensely is native ads. This is because this form of paid advertising doesn’t disrupt users’ browsing experience on the pages they’re on.

7. Reach local customers with out-of-home advertising (OOH)

When we think about New York, besides the famous Statue of Liberty, it’s quite likely that the first image that comes to mind is Times Square.

This is a destination that most tourists look forward to seeing when visiting the US, mainly because it’s adorned with several billboards and advertisements, and it’s known as “The Crossroads of the World”.  Those billboards advertise everything you can think of, which means it’s a great opportunity to promote businesses.

Recently, it has become common to find LED panels or screens on elevators and buses, for example, with various advertisements.

If your goal is to promote your business in your geographic region, this is another way to promote your brand further.

But again, you need to always think where your audience is and if that strategy is even interesting for your business.

8. Invest in newspapers, magazines, TV, and radio advertising

Just like OOH digital media, advertising in mass media and print media depends a lot on your type of business and the communication channels your audience uses most.

In addition, you also need to plan on the expenses you will have; after all, this type of marketing strategy usually requires a larger investment.

9. Plan events

Regardless of whether your business is physical or online, creating events to interact with your market is also a great way to advertise your brand.

These events can be small for a company with which you want to create a partnership, or even larger, open events for the public, to attract new customers and educate your audience in person.

It doesn’t matter what your business idea is, everything involving people requires empathy.

So it’s interesting that you create events so that people get to know and even get to see you.

This will make them realize possibilities that, if only shown online, could go unnoticed.

If you can’t create your own events, try to at least participate in the main ones in your area.

That way, you can work on your networking skills and meet not only potential online customers, but also possible business partners (which is our next topic).

10. Find new business partnerships

marketing strategy - partnership

Starting partnerships, especially in the digital market, is an efficient way to increase your business’ reach. However, finding good partners who are aligned with your work model is not always an easy task.

There are several types of partnerships you can pursue, for example:

  • Exchanging guest posts with other blogs;
  • Collaboration on a YouTube channel (when one YouTuber records with another on both channels);
  • Co-production of ebooks or newsletters;
  • Promotion in the social network of a digital influencer.

The important thing about this type of marketing strategy is that you can identify partners that can help you attract more customers and for whom you can do the same. Thus, there will be an increase in both audiences.

11. Run contests

Create contests or giveaways that encourage users to buy more or bring new customers to your page.

I’m sure you’ve seen Instagram profiles creating sweepstakes of gifts and the regulation is that you comment with the ‘@’ of other people who still don’t know the brand?

This is a marketing strategy that certain profiles use to become better known as well as gain more followers.

Another type of promotion you can do is an upsell, down-sell, or cross-sell as soon as a person finishes buying some of your products. With this, users may be interested in making another purchase on your website.

12. Host webinars

Webinars are a great way to build relationships and get ahead of possible objections your customers may have. In fact, if done successfully, it can attract high-quality leads. 

If you’re just getting started on this subject, a good tip is to focus on a broader theme. It’s more difficult to attract an audience and keep them engaged if you are talking about something very specific. 

Another important tip is: make a thorough plan for your webinar. This is not the time to be spontaneous, and they say, first impressions last. Writing a script is one way of avoiding a negative outcome.

13. Collect and analyze data

Using Big Data as a marketing strategy can be useful to not only attract new customers but to build customer loyalty. It allows you to analyze and monitor social media to understand what people are saying about your brand. 

Thus, you can find out if the comments are mostly positive or negative, for example, and make the necessary adjustments if need be. 

Also, you can monitor trends, behavioral patterns, and more. A good example of making the most of this kind of information is adding a product your audience is asking for, or even changing an existing product to make it appeal more to your customers. 

If you’d like to learn more about Big Data, check out this post. 

14. Start a podcast

Creating visual content for a business is not the only option with great potential. According to Yahoo! Finance, podcasts have attracted more customers around the world because of its accessibility and wide range of content.

One of the reasons for the growth of podcasting is pretty simple: people consume content in different ways and audio content allows them to carry out other activities while listening to podcasts. 

Once again, it’s important to understand if this type of content is appreciated by your target audience before really investing in this strategy. If you’re just getting started with podcasting, take a look at these tips.

15. Create content to attract backlinks

Creating quality content in various formats is a great way to attract links. However, bear in mind that it needs to be truly unique, valuable content. 

What kind of content should you focus on? That really comes down to what would be useful for your target audience. You have plenty of options, videos, guides, infographics, spreadsheets, etc. You can even take advantage of free tools to help you out. 

Getting links to your content will not only bring referral traffic, it can actually help improve your ranking on search engines. Organic traffic is fundamental to attract potential customers, especially when you think long term.  

How to choose your marketing strategy

Now that you’ve seen the 15 ways to attract and prospect more customers, it’s important to know what you need to do to precisely choose the best marketing strategy for your business.

After all, it doesn’t mean that just by applying any of these tips your audience numbers will automatically increase.

So, before you create campaigns to attract your customers on all communication channels, consider the following:

marketing strategy - infographic - How to choose the right marketing strategy

Here’s each topic with a little more detail:

  1. Buyer persona  – A buyer persona is a fictional representation of your ideal customer. It includes their demographics, psychographics, needs, and pain points. By understanding your buyer persona, you can create more relevant and targeted marketing messages.
  2. Your market niche– Your market niche is the specific segment of the market that you are targeting with your products or services. It is important to choose a niche that is large enough to be profitable, like online education,  but small enough that you can compete effectively.
  3. Trends in your area of expertise – It is important to stay up-to-date on the latest trends in your area of expertise and avoid creator mistakes. This will help you create marketing messages that are relevant and timely.
  4. Competitor analysis – It is also essential to analyze your competitors to see what they are doing well and where they are falling short. This will help you identify opportunities to differentiate yourself and attract more customers.  
  5. Expected results – Before you choose a marketing strategy, define your expected results. What do you hope to achieve with the campaign? Once you know your expected results, you can track your progress and make adjustments as needed.
  6. Conversion rate of each communication channel –  Different communication channels have different conversion rates. For example, email marketing typically has a higher conversion rate than mobile marketing. When planning your marketing campaigns, consider the conversion rate of each communication channel you are using.
  7. Maximum investment: It is also indispensable to set a maximum investment for each marketing campaign. This will help you stay on budget and avoid overspending.
  8. Metrics and results of each strategy: Lastly, don’t forget to track the metrics and results of each marketing strategy. This will help you see what is working and what is not and create strategies to improve your sales and reach.

Now that you know the best marketing strategies….

With this insightful information, you’ll be able to realize which strategies are working for your business, and you can focus more on those that really provide returns.

Remember, it’s very important to keep track of your metrics to make sure that your work is not in vain and that you are making a profit.

So, do you already know which marketing strategy is best for you? To help you further, also read our post on how to create an amazing digital product.

This article was originally posted in October 2017 and has been updated to convey more thorough, precise information.