How to Promote Your YouTube Channel: 8 Actionable Insights

If you’ve ever tried to gain more online followers for almost any type of content, you already know how difficult it can be. All the different platforms and social media options available on the internet have one basic thing in common: the need to attract followers and a larger audience. It won’t matter if you have the most engaging content on the internet when no one sees it.

Promoting a channel is about putting together a strategy that includes several steps, such as email marketing, sponsored links, and partnerships with other channels. These strategies will help you distribute your content to the target audience. If you’re not really sure how to promote your channel, you’ve come to the right place.

Keep reading to learn all the details on how to promote your YouTube channel.

What are the advantages of promoting a channel?

There are several important benefits that you can gain by implementing the best practices related to how to promote your channel:

• Easily broaden your fan base, creating a community while increasing viewer loyalty.
• Communicate more effectively with your audience and generate greater engagement.
• Achieve greater results with more labor-intensive content.
• Add automatic translations, subtitles, transcripts, and captions to some or all of your videos.
• Post private videos that only your current customers can see. This creates an “exclusive” personal touch.

How to promote your content on the internet

Contrary to what many people think, you really don’t need to invest lots of money to promote your content, reach new viewers, or keep current viewers engaged. By focusing on a few important details, you can organically promote your material and even change how the internet interprets your content.

It’s important to remember that having high-quality content and building an audience with lots of followers are both necessary for successful YouTube promoting efforts. A good channel is of no use if you don’t have an audience. At the same time, it doesn’t matter if you have thousands of followers who aren’t regularly watching your content or interacting with any of your material.

Aside from using free techniques to promote your YouTube channel, paid promotion can also deliver great results. However, it’s best to learn about no-cost methods well before investing your hard-earned capital. Check out the following tips to learn how to promote your YouTube channel!

1. Do you really know and understand the platform that you’re using?

The first and most important tip is this: If you work with YouTube, the best tool to promote your content is YouTube itself. Do you understand how the metrics on this particular platform work? What does YouTube consider and what does it disregard when recommending different types of content? You’ll definitely want to do the following:

• Observe how to organize your posts on the platform.
• Find out what users are searching for on the platform.
• Learn the best ways to create descriptions and titles that are relevant to the platform.
• Determine what posting frequency delivers the best results.

Use the platform’s own analytics tool. This option is available on many platforms and will let you analyze several aspects of your material. Some platforms also offer their own courses on how to use these tools, such as the YouTube Creator Academy.

2. Can you identify and understand the needs of your audience?

It’s crucial to know your audience inside and out. How can you deliver content they want to see if you don’t really know what they desire? What do they want to consume? Where are they spending the most time?

You’ll need to discover the habits and interests of the audience that you want to reach. This will help you expertly craft your persona and ultimately guide your strategies. It will become easier to narrow your focus and target the right people with your promotions.

An easy way to really get to know your followers is to basically work backwards. Some call this “social listening.” Look at your audience’s social profiles. Study the content they have on their own pages. Who are they currently following on various platforms? You could also be more direct by sending surveys.

This can be done through your email newsletters. Be sure to keep surveys brief. You can learn a lot about your audience with just five to 10 carefully crafted questions. If there are dozens of questions, there’s a smaller chance that you’ll receive many replies.

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3. Are you making good use of your keywords?

Keywords must be added to your material strategically so that they help viewers find your content more easily. Keyword stuffing, however, is something that definitely needs to be avoided.

Keywords are basically simple but must be chosen carefully. You need to find keywords that relate to your content and create greater engagement. If you add them to your content correctly, people will be more likely to find them when performing searches.

You can get suggestions from your own platform when selecting hashtags. The best way to do this is to open an anonymous window in your browser and search. Terms in your search query will likely yield suggestions based on what people are currently searching for.

You’ll also want to use the Keyword Planner. This is a free Google Ads tool that, in addition to selecting the most relevant terms, also shows how often people search for them.

4. Are you using social media to your advantage?

Most of your target audience is probably already present on platforms such as Twitter, Facebook, and Instagram. These social media platforms are packed with opportunities to promote your YouTube channel.

Each time you create new content, you’ll want to post it on each social media channel that suits your target customer profile. This strategy fits right in with knowing your customer, their persona, and what interests they have.

In addition to maintaining an optimal posting frequency that boosts follower engagement, it’s also highly recommended that you create persuasive calls to action and attractive images to get users’ attention.

One of the most important things you’ll need to do when using social media is write engaging titles. Attention spans are very limited on social media, and catchy phrases with only a few words are much better than long, boring statements and descriptions.

5. Are you making the most of email marketing?

Email marketing lets you stay directly in touch with your audience. If you don’t have a very large email list, you’ll want to encourage subscribers by offering engaging and relevant material that invites them to subscribe to your newsletter.

You can also create a pop-up window on your website or a capture page. It may be tempting, but don’t buy email lists. This can negatively affect the reputation of any brand.

Once you have an email base, you’ll want to determine the right frequency for delivering material. If it’s too infrequent, your audience may lose interest. If it’s too often, they may get annoyed and unsubscribe.

Always remember to follow good email marketing practices. Once you really get to know your audience, you can tailor your emails to specific groups. While newsletters generally go to everyone, certain messages or materials may be most effective when sent to particular demographic segments.

6. Do you know how to cross-promote your channel?

Cross-promotion basically involves linking all of your channels together. This way, you can reach a wider audience, promote your brand, and provide your core audience with more platforms in which to receive your content. The following steps will help you cross-promote your material:

• After you’ve finished creating a video, make a condensed version. This is similar to what a trailer for a movie might look like.
• Be sure to put your best snippets in this condensed version. It has to be engaging and convey the overall theme of your entire video.
• Research content from people who post similar material. You definitely don’t want to directly copy what others are doing, but this will give you an idea of what and how others are posting.
• Post your snippet on Instagram, Facebook (you can do this by using YouTube’s “share” feature), and Twitter (all you need to do is copy and paste the URL into a tweet).
• Remember to comment on each platform where you post your snippet.

7. Are you making evergreen videos?

When learning how to promote your channel on YouTube, it’s essential to create evergreen videos. These are videos that remain relevant and fresh for a long time after they’re created. While trendy and current material is also sometimes necessary, having content that remains interesting for months or even years is crucial to achieving the best long-term results. The following are tips on creating evergreen videos:

• “About You” information is always relevant. This might include personal stories or other engaging content about you, your business, your product, and your services.
• Educational content is a good choice for this type of video. You’ll want to address your audience’s pain points and help them solve problems that many people experience.
• Connect yourself to an important issue. You need to make sure it’s not something that’s likely to be resolved within a few months.
• How do you know if content you’re sharing is evergreen? If you can show it six months after your original posting date and it’s still relevant, it’s evergreen.

8. Are you investing in sponsored links?

Finally, after using all of the free methods, you might want to consider investing capital in the promotion process. Maybe you don’t have a large budget or can’t set much money aside for promotion. The good news is that you actually don’t need to invest a lot. We recommend that you do this gradually while measuring results frequently and precisely. This will help you fine-tune your campaigns to achieve the greatest benefits.

On Google, paid campaigns can be created by way of Google AdWords. It offers the ability to advertise within search results or on partner websites with content similar to the material that your users are consuming. The latter is known as a display ad network. It’s also through Google Ads that you’ll be able to set up video campaigns that are displayed on YouTube.

There’s also the option of using social advertising tools (Twitter Ads and Facebook Business – for Facebook and Instagram). They allow you to create targeted sponsored links, boost posts, and analyze the results.

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Are you ready to start promoting your YouTube channel?

Now that you’ve seen some effective tips on how to promote YouTube videos, it’s time to select the strategies that will work best for your target audience. There are lots of creative ways to promote your YouTube channel and draw more followers to it. You’ll need to choose methods that are aligned with your overall goals, keep your audience interested, and avoid overspending.

Always remember to start by analyzing your audience. What your audience wants and needs should be at the center of all your strategies. Also, make sure your plans are well-thought-out and organized before implementing them. This will make any action more likely to succeed.

After following the above-mentioned tips, it will hopefully be easier for you to promote your YouTube channel. If you want to learn more, check out our post on how to monitor your social media channels and develop strategies.

Why choose Hotmart?

Hotmart has all the tools content creators need to build their online business, sell products and services, and reach a wide target audience. Whether it’s getting more views on YouTube or designing your own product experience, Hotmart can help you expand an existing business or become the savvy entrepreneur you’ve always dreamed of being.

Learn more about Hotmart and start turning your content into income today.