Início / Blog / How to promote your channel: 6 key tips

How to promote your channel: 6 key tips

Learn how to promote your channel in a simple, smart manner.

promote your channel - illustration of youtube videos and youtube logos around

If you’re a creator of content, you know very well how hard it is to get followers, right?

There are several different platforms available on the internet. However, all of them have one thing in common: the need to attract more audience.

Otherwise, even if you have the best content in the world, there won’t be anyone to see it.

So, if you are wondering how to promote your channel, don’t worry, because you have found the right post!

To help you reach more people with your content —, which is produced with so much dedication —, we have prepared this content filled with tips. Keep reading and learn how to get started!

Learn about the advantages of promoting a channel

Promoting a channel gathers a series of strategies, such as sponsored links, email marketing, partnerships with other channels, etc., which will help you better distribute your content to the target audience.

When well applied, these actions can provide excellent advantages for the channel’s growth. For example, it is possible to:

  • Generate greater engagement and communicate better with the audience;
  • Make labor-intensive content generate more results, due to the increase of the interested audience;
  • Get more fans and viewer loyalty;
  • Among others.

Learn how to promote your content on the internet

We know that the creation of quality content is often challenging. But there’s no use in having a good channel if it doesn’t have an audience.

At the same time, there’s no use in having thousands of followers who aren’t interested and content with very few views and interactions.

Contrary to what many people think, you don’t need to invest a lot of money to increase the reach of your content. By focusing on a few details, you can change how the internet interprets and organically promotes your material.

Although paid promotion can bring excellent results, it’s good to know these practices well before investing your precious capital.

Check out a few good tips below!

1. Know the platform on which you are working

This is the most important tip of all. For example, if you work with YouTube, the best tool to promote your content is YouTube itself.

So, understand how the metrics on this platform work, what it considers and disregards when it comes to sharing and recommending content.

For starters, do the following:

  • Observe how to organize your posts on the platform;
  • Find out which posting frequency receives more relevance and make adjustments to your posting;
  • Find out what users are searching for on the platform;
  • Learn how to create titles and descriptions that are relevant to the platform.

A good way to understand your platform better is by using its own Analytics tool, which is present in many of them, and allows the analysis of several aspects of your work.

Additionally, some of these platforms also offer their own courses on how to use such tools, such as the YouTube Creator Academy.

 promote your channel - screenshot of youtube analytics

2. Identify and know your audience

How should you communicate with your audience effectively if you don’t know who they are, what they wish to consume and especially, where they are present the most?

It’s important to truly know the interests and habits of those who are prone to consume your content.

Therefore, learn how to define your target audience and your persona, which are concepts that will guide your strategies and make it easier to reach the right people with your promotion.

Here at the blog, we have a post that can help you define which strategy is more suitable for you: target audience or persona.

3. Make good use of your keywords

Keywords seem simple but they need to be chosen carefully. It’s important to find which keywords are related to your content and which create greater engagement.

Therefore, when you apply them strategically to your content it will help your audience to find it more easily.

A good way of selecting interesting hashtags is by means of your platform’s own suggestions.

Just open an anonymous window in your browser and search. The terms in the search result tend to be what people are searching for at the moment.

 promote your channel - screenshot of Youtube's search bar

Another even more efficient tip is to use the Keyword Planner, a free Google Ads tool that, in addition to selecting the most relevant terms, also shows how often they are searched.

4. Use social media to your advantage

Social media are points packed with engagement! Facebook, Instagram, YouTube and Twitter are a few of the social media in which your audience is probably present.

Therefore, whenever you create content, make sure you post it on a social media channel that makes sense according to your ideal customer’s profile. Do you remember when we talked about the importance of knowing your persona? Well, there you go!

In addition to maintaining a good promotional posting frequency in order to maintain the engagement of your followers, it’s also highly recommended that you create persuasive calls for action and attractive images to get users’ attention.

5. Learn about email marketing

Email marketing is a good practice to stay in touch with your audience, keeping them updated about news and making sales.

In order to perform this action, we recommend that you obtain your audience’s email addresses by offering rich material, inviting them to subscribe to your newsletter, creating a capture page or a pop-up window on your website.

Never buy email lists; this affects the reputation of any brand!

When you have an email base from people who are truly interested in your content, it’s important to always nurture them with personalized emails and quality content with a certain frequency, always practicing good email marketing practices.

6. Invest in sponsored links

In addition to the free methods, it’s also possible to invest capital in the promotion process.

But you’re probably wondering how to promote your channel without having capital saved up. Well, you actually don’t need to invest a lot. We recommend that this be done gradually and that results be measured frequently, precisely so you can validate the need for the investment.

On Google, paid campaigns can be done by means of Google AdWords, also allowing the possibility of advertising in the search results, by using search engines or on partner websites with content similar to what users are consuming, by means of the display network.

 promote your channel - Google adwords display ads options

It’s also through Google Ads that you’ll be able to set up video campaigns to be displayed on YouTube.

On the other hand, on social media, you can use Social Ads tools (Facebook Business – for Facebook and Instagram, and Twitter Ads). They allow you to create targeted sponsored links, boost posts and analyze the results.

Start promoting your channel!

There are numerous ways to promote your channel and get more followers on the internet. However, you should choose those who are more aligned with your goal, your audience, and your budget.

And always remember that your strategies should start by analyzing your audience and it’s fundamental to make sure they are well planned before putting them into practice. By doing so, any action put into motion is more likely to succeed.

With the tips above, hopefully, it’ll be easier for you to promote your channel.

If you’d like to learn more, check out our post on how to monitor your social media channels and develop strategies.