Início / Blog / How to become an Affiliate at Hotmart

How to become an Affiliate at Hotmart

Find out everything you need to know about the Hotmart Affiliate Program and join the digital market!

If you’re a digital entrepreneur or are thinking about becoming one, you have probably heard of Affiliate programs. 

And, if you still have questions about what it means to be an Affiliate, today is your lucky day! In this post, we’re going to tell you everything about how the Hotmart Affiliate Program works, and also give you tips so you can successfully follow this career. Let’s get started! 

How does the Affiliate Program work?

The Affiliate program is a system that combines two ends of a sales process: Producers and Affiliates. It works with vendors only having contact with customers online. It is therefore necessary, besides trying to sell a product to customers, to convey credibility and reliability in order to win them over. 

In a simplified manner, the Affiliate program allows other people to sell their products in exchange for a commission on each sale made. Therefore, this program is a great opportunity for those who produce content as well as for those who promote it.

To do so, you need an online platform that makes the products available, generates promotion links, and pays the commissions safely, in addition to several other features to help both the Producer and the Affiliate to boost their sales. And with Hotmart, you can have it all free of charge, in a simple and safe manner. 

Who can become an Affiliate?

Anyone can become an Affiliate! With all the diversity of the digital market, you can find a multitude of products to choose from among those with which you have the most affinity.  

In addition, Affiliate programs are already well compiled in the digital market, and therefore, you can find several materials on affiliation and marketing techniques to use in your promotions.

I’m a Producer; can I also be an Affiliate?

Of course you can! If you stop to think about it, Producers and Affiliates have several characteristics in common. Both are usually curious people who are constantly learning. In addition, they choose to work with themes with which they have more affinity and therefore, work and make a living from what they enjoy the most. 

Many producers get started as Affiliates here at Hotmart, and the opposite also happens, Producers become Affiliates to promote products that have a connection or are complementary to their own products registered on our Platform. Therefore, if you’re already a Producer and also want to become an Affiliate, you are free to do so! You can switch between both careers. 


How can I find a product to become its affiliate?

After you create your Hotmart account, you can search our Marketplace for the products you wish to promote.

Search for keywords related to the niche you chose to work with, and our platform will display the related products in the search results.

Afterwards, you just have to pick one or more products and affiliate to them. If the affiliation is by request, the Producer must approve your request; if it’s 1-click affiliation, just click on “Affiliate Now” and you’ll be immediately all set to start promoting the product! 

How does Hotmart identify an Affiliate’s sale?

The Hotmart platform uses traceable links to identify sales. The links are generated by Hotmart and allow Producers and Affiliates to promote the products available on the platform, assigning the correct commission to each one.  

How are payments made?

Every time a sale is made, the Producer and Affiliate’s commissions are calculated and distributed. This division is made automatically by Hotmart and the payments are made according to the information you provided when you signed up for an affiliation. 

Therefore, fill out the payment information correctly so that when your commission in available for withdrawal, you can withdraw the desired amount.

Being a Hotmart Affiliate has several advantages, such as:

  • You don’t need to have your own product in order to start selling.
  • You don’t need a website logo as soon as you start in your career (although it is recommended). You can promote the product by other means, such as social media or blogs, for example.
  • Sales commissions are processed automatically by Hotmart at the time of sale. Therefore, except for the cases provided in the Terms of Use, there is no risk that you won’t receive a commission for a sale you made.
  • Affiliates can choose among thousands of products, from different niches, to which you can affiliate.

In a career as an Affiliate, you can work whenever and wherever you want

If there’s one thing that this career offers, it’s flexibility. You can work as an Affiliate at any time and from any place you want, i.e., from you home, with your children, at the end of the day or during a trip.

Just plan your actions well and take advantage of the various tools, such as blogs and social media, to help you on this journey. On blogs, as well as on social media, you can schedule your posts, in other words, you choose the days and times you want your content to be posted and schedule it.

That’s it, you set your hours and how you prefer to manage your digital business. And of course, you don’t need a suit, tie or a sales counter. You’ll be able to work from wherever and whenever you want!

Learn about the main types of Affiliates

There are 4 common types of Affiliate profiles in the Affiliate market

Authority affiliate

These Affiliates are experts in a particular subject and use their authority to recommend products that can be useful to people who follow their work. They are very common among bloggers, since they have a large amount of content and have already built a good follower base.

Presenter affiliate

These Affiliates use their image and credibility to promote products. They usually have a strong presence on social media and many followers. And yes, they are quite similar to Authority affiliates. The main difference between them is that presenters don’t need to be a point of reference in the niche. They position themselves more as someone who test products and services and share them with their audience.

Scientist affiliate

These Affiliates are very analytical and constantly study advanced marketing techniques and how to apply them to their business with ads, posts and other strategies to scale their digital business. They are constantly learning, analyzing and searching for new alternatives so that their content can reach increasingly more people.

Reseller affiliate

These Affiliates truly know which products to recommend to people in their social circle. And for those who are just getting started and still haven’t identified themselves in a specific profile, this is a good path to follow, because while you don’t become an authority or scientist, you should start testing your techniques as a Reseller affiliate. 

How to become a successful Affiliate

The first step to becoming a successful Affiliate is to understand that being an Affiliate means having a digital business, and having a digital business is like having a company. 

And as we’ve shown you earlier, being an Affiliate allows you the freedom to work in such a way that works best for you. But, in order for this to provide positive returns, you need to follow a few good practices. Check out a few of them below:


Create a work schedule, defining how much time you will dedicate to promoting products. Establish the amount of content you will create for your blog and social media. 

Create delivery and financial goals taking into account the margins you wish to obtain in the short, medium and long term. Enter everything into a spreadsheet or management software. It’s very important that you be organized so that you can truly achieve your objectives. 

Invest in the promotion of the products:

If you are working with the promotion of links, keep in mind that this involves a lot of marketing, and to do this as best as possible, using the proper tools for each type of promotion is crucial. Therefore:

Diversify channels:

Using multiple channels for your communication with consumers is very important.

In addition to blogs, you should take advantage of social media, emails and online forums.

Focus on a specific niche: 

It is easier and more effective to be dedicated to a certain theme than to start promoting several products without any connection between them on a single page or profile. 

Let’s consider a blog that mixes baking tips with messages for animal lovers, it’s somewhat confusing, isn’t it?

Choose quality products to promote

When it comes to picking the digital products you’ll be promoting, attention to quality is also key.

Make sure that the material is well developed and visually attractive, if the information is up to date and if there are spelling mistakes or typos. Also, check if the Product’s page has all of these characteristics. They are important because they help increase trust in the product and consequently, sell more. 

Consider working with paid ads

This strategy truly increases your chances of reaching your audience in a more assertive manner. The links you promote will receive more clicks, sales will increase and so will your profits.

However, buying traffic doesn’t mean investing money in ads and waiting for magic to happen. You need to study a lot in order to understand how much you can pay on each ad, use the best language and image, in addition to knowing how to analyze your results so you can know what is working and what still needs improvement.

Always keep your pages and content updated 

Prepare attractive texts and posts, with content that is relevant to your audience. Search for keywords beforehand, and based on them, think about the themes about which you can write. 

Choose the product you’re going to promote and believe in it! 

Don’t merely consider your commission. Think about offering something that is truly valuable to your buyers. In addition to your commission, you can also earn the trust and reputation of someone who makes good recommendations. Win your audience over! 

Are you ready to become a Hotmart affiliate?

Now that you’ve learned how you can become an Affiliate, and have several tips to achieve a successful career in the Affiliate program on our platform, it’s time to start your own business! 

Check out our free ebook with the success stories of three Affiliates who started from scratch and managed to turn their lives around!