What is a digital creator and their role in the creator economy

Digital Marketing

What Is a Digital Creator and Their Role in the Creator Economy

An overview of modern digital creators and how they affect the economy.


10/03/2022 | By Hotmart

As the digital economy continues to grow and thrive, an increasing number of people are launching their own businesses and exploring the opportunities to make and sell their own products. This number of creators has risen in the wake of the COVID pandemic.

Creators can be found in almost every industry, from fashion and beauty to gaming, art, video, music, design, even food. If you’re already an independent creator or at least interested in learning what it takes to become one, this article will give you a brief overview, including the benefits of joining this growing movement.

Keep reading to learn about the creator economy and why it’s beneficial to become a digital creator.

What is the creator economy?

As more people become digital creators, they join the creator economy, a network of small businesses and independent entrepreneurs who earn their living by making and distributing content online.

When you scroll through Facebook or Twitter, watch a YouTube live video, or laugh at a funny meme, you’re viewing examples of content creation.

In the past, creative content was mostly developed by larger companies like newspapers, television networks, and record labels. However, thanks to the rise of the internet, the masses can now get involved.

This has created an entirely new economy made up of those who produce everything from articles and podcasts to blogs and ebooks.

The creator economy is not just about online publishing. It’s a complete business model that includes connecting with audiences, as well as building products (like ebooks, online courses, etc.). Many creators can make money from advertisements and affiliate marketing.

The creator economy is about decentralized, peer-to-peer, entrepreneurial activities and there’s a way for everyone to take part. If you have a talent, skill, or even an engaging personality, you’re in the position to be part of this new industry.

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How has covid impacted the creator economy?

The creator economy is expected to grow significantly in the next few years. However, that doesn’t mean that becoming a creator is an easy path to success. It actually takes great dedication, hard work, and marketing know-how to develop a successful business.

Earning a living as an independent creator requires hustle and skill to get noticed in the digital space. Fortunately, the rise of co-creation has brought great opportunities for both creators and investors alike.

By becoming part of a co-creation network, both groups benefit: creators have access to funding, marketing, and experts with business skills, and investors have access to a growing market of potential high-return projects based on the creative’s skill and output.

Thanks to technology, it’s easier for just about anyone to become a creator. You don’t need to be an expert in every field—just a passionate expert in one area.

Digital creator: What it is

Being a digital creator means being able to create content online through a variety of different media, including blogging, video creation, podcasting, e-books, live streaming, and more.

Content could be based on hobbies, skills, or professional expertise. Some creators also teach online or simply chat with their audience.

Some digital creators focus on a single product or idea, while others create a number of different products. Typically, each product is connected to a single brand and is used to build an audience and generate revenue.


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There are a number of ways digital creators make money. Examples include:

Sponsorships and brand deals

Once digital content creators reach a certain number of followers, they may be approached by sponsors. In return for financing, creator may promote a product or service somehow in exchange for payment, such as reading a brand name in the podcast.


If you have a project you need to raise money for, try crowdfunding. This approach is easier once you have enough followers who want to continue supporting ongoing content.

Selling your own products

Some people sell their own digital products/services/courses, such as online courses. The online teaching market has skyrocketed, and you can count on an end-to-end solution such as Hotmart to make money from your knowledge.


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Monetizing your social media channels

Earning money from advertisements on social media channels has led to a windfall for some top-ranking creators. Sites like YouTube and Instagram can pay people who upload videos based on viewers and subscribers. This turned some of the busier content creators into millionaires.

Affiliate marketing

Creators earn commission from sales of a product or service that they place on their site and visitors click on. For instance, Amazon provides widgets for sites, and there are also courses offered by other creators. Another example is when you click on a Booking.com link while visiting a professional travel blog. The owner/author of the travel blog will receive a small amount per click, which can add up fast if it’s a popular site and many click on the same spot.

VIDEO: Hotmart – Affiliate Program

Where are investment opportunities?

Entrepreneurs looking to become digital creators can now find funding from a wide range of sources. These could include co-working spaces, online platforms, crowdfunding sites, or peer-to-peer lending apps like Cash App.

If you are on YouTube, your subscribers can help support you with SuperChats and SuperStickers. Some subscribers prefer to directly send money to creators by way of Cash App.

If you have an idea for a product but don’t have the skills to make it yourself, consider utilizing an online platform like Kickstarter or Patreon, which is a members-only platform where people contribute/subscribe to specific content creators and provide them with monthly income.

Digital creators in different industries

If you are just starting out as a creator, consider becoming a generalist. Generalists create content that appeals to a broad and diverse audience. This way, you maximize your potential audience, but don’t focus on any one group of people.

On the other hand, if you want to become a successful creator, perhaps specialize in a single niche based on your interests, skills, or professional expertise.

For example, if you are a fashion blogger, narrow your focus and interest into areas such as men’s fashion, women’s fashion, or teen fashion, rather than all the styles. If you are an online gamer, focus attention on a particular game, genre, or type of gamer rather than many more.

New ways of earning money

The rise of co-creation means that digital creators now have access to a range of new ways to earn money. This includes everything from affiliate marketing and crowdfunding to brand deals and equity sharing.

By partnering with brands and businesses, you can become an affiliate and get some of the profits from every sale. More brands are using co-creation to find the right people with the right skills to help market their products. In return, these creators can earn money, products, or even a percentage of the revenue.

Technology in today’s digital creation

Thanks to the rise of co-creation and innovations in technology, the way that creators work has fundamentally changed. In the past, it was common to work as a solo creator. Now, thanks to co-creation, it’s possible to partner with other creators to build a product together.

Working in tandem with other creators can be beneficial as everyone brings different skill sets. It also has the added benefit of helping share the workload and expenses.

With the rise of artificial intelligence and machine learning, it has also become much easier to create content. You can now use voice-activated devices like Amazon’s Echo to create content or find information. You can create content from almost anywhere thanks to cloud computing and storage.


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Final Words

The rise of the creator economy has given millions the opportunity to become digital creators and make a living financially.

Whether you want to become a fashion blogger, online teacher, gamer, writer, or similar ways to share your life with followers, opportunities exist for making money via creating content online. Hotmart can help prospective digital creators with plenty of resources and organizational tools, all in one place.