Increase your sales with Hotmarts Top Picks, the new product recommendation technology

The digital market has become increasingly competitive and, as a result, there has been an increase in customer acquisition costs (CAC). To keep your digital business healthy, it’s important to optimize these costs, focusing on selling more to the same customer through loyalty strategies, increasing the average ticket, among others.

At Hotmart, we understand that success often depends not just on the sale of one product, but on a chain of products that offers a continuous and complete experience for our Producers’ customers. To support Producers, Hotmart’s Top Picks helps them sell more without the need for additional investments in traffic, providing greater optimization of the cost of customer acquisition.

How it works

Hotmart’s Top Picks uses data-based recommendation intelligence to automatically offer customers products that are of interest to them after they have completed a purchase.

In practice, after a customer completes the purchase of a product at the checkout, they receive suggestions for complementary products from the same Producer. This means that if someone purchases a course from you, immediately after payment, they will see offers of other items from your conveyor belt that complement the experience and learning of the product purchased and that are of interest to the buyer.

Example: if you sell a cooking course, this technology will automatically recommend other products of yours, such as a recipe e-book, an in-person tasting event or even a specific cooking webinar. The recommendation system is triggered immediately after the purchase is completed, taking advantage of the moment when the customer is still engaged and more likely to consider new offers.

What are the benefits of this functionality for Producers?  

• Increased sales: Hotmart’s Top Picks generates an increase of up to 3% in sales, through recommendations made after the Buyer completes a purchase.
• Increase in average ticket: by suggesting complementary products at the right time, you increase the total amount each customer will invest in your products. The offers generated by Hotmart’s Top Picks increase the average ticket by up to xxx%.
• Effortless cross-selling: recommendations are activated automatically and rely on Hotmart’s recommendation technology to promote your products. It can happen that customers who buy your products don’t know about all the other options you offer. Recommendation technology allows you to promote your entire portfolio in an automatic and segmented way, targeting the right products to the people who will benefit most from them.
• Optimization of traffic investment: promoting new products usually requires specific and planned marketing campaigns, with Hotmart’s Top Picks you have a boost to promote your product portfolio, without having to invest additional time and resources in promotion.

How can I use this technology to maximize my results?

To get the most out of Hotmart’s recommendation technology, it’s important to have a diverse and complementary portfolio, as often a customer who has just purchased a more expensive product may be inclined to purchase a complementary product, such as an e-book or a practical guide. Having a variety of prices and products on your belt can help you capture sales from customers willing to invest in different products.

Take advantage of this functionality to exploit the full potential of your portfolio, automate your sales strategies and further consolidate your brand as a reference in the digital market.