11/04/2026 • Career What is mentoring: meaning, how it works and when it’s worth it Learn what mentoring is, how it works in practice, the main types and how it differs from coaching and consulting, plus how to create and sell your own online mentoring program.
11/04/2026 • Education Claude vs ChatGPT: which is better, key differences and how to use each one in your digital business Compare Claude and ChatGPT on writing, documents, coding, images and pricing, see when to use each AI and how to apply them to create and sell digital products.
11/04/2026 • Creators Types of Characters: The 7 Main Types, Archetypes and How to Use Them Learn the 7 main types of characters, the difference between flat, round, static and dynamic characters, the Hero's Journey archetypes and how to use them in your stories.
11/04/2026 • Entrepreneurship How to Sell Online Courses: A Complete Step-by-Step Guide Learn how to sell online courses in 10 steps, from choosing a topic to promotion, explore the main sales strategies and see how Hotmart helps you sell your course.
11/04/2026 • Video Production What Is a Teaser? How to Make One and How It Differs From a Trailer Learn what a teaser is, how it differs from a trailer, the main types, how to make a teaser video, where to post it and how to use it to launch digital products.
11/04/2026 • Digital Marketing Instagram trial reels: what they are, how to turn them on and how to use them to grow Learn how Instagram trial reels show your videos to non-followers first, who can use the feature, how to turn it on and how to analyze the results to grow.
11/04/2026 • Digital Marketing What Is Meta Business Suite? How It Works and What It’s Used For Learn what Meta Business Suite is, how it differs from Business Manager and Ads Manager, its main features and how to use it to sell digital products.
11/04/2026 • Entrepreneurship What Is Silicon Valley? Where It Is, History and Top Companies Learn what Silicon Valley is, where it is, how it began, why so many startups come from there and which other tech hubs follow its model.
11/04/2026 • Solutions What Is Checkout? Types, Key Elements and How to Sell More Learn what checkout is, the main types, the elements that reduce cart abandonment, how to measure results and how Hotmart's checkout works.
11/04/2026 • Entrepreneurship What Is the Creative Economy? Sectors, Examples and How It Works Learn what the creative economy is, its main sectors, real examples, how it generates income and how it differs from the creator economy.
11/04/2026 • Digital Marketing What Is ChatGPT? How It Works and How to Use It Learn what ChatGPT is, who created it, how it works, what it is used for and how to use it for work, school and marketing, with prompt examples.
11/04/2026 • Digital Marketing What Is a Lead? Meaning, Types and How to Generate Leads Learn what a lead is, the main lead types (IQL, MQL, SAL and SQL), how the lead funnel works and strategies to generate, nurture and convert leads.
